Area Sales Manager, VH Innerwear

Job Purpose

To implement marketing schemes, build trusting relationships in the market, promote the product and generate revenue.

Job Context & Major Challenges

Tertiary sales face the challenge of converting loyal customers of competitors’ brands despite their strong brand image; hence the promotional schemes and offers for the end consumer needs to be very effective

If tertiary sales targets are not met, distribution channel gets clogged and it becomes necessary to manage the stress effectively to maintain good relationships within the market and yet ensure that all bills are paid on time.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Stock and Inventory Management Ensure that the stocks reach the distributor on time

Ensure that the delivered stocks are stored properly

Ensure that the bills are generated and paid on time

Develop a route map for distribution of stocks to retailers

KRA2 Enhance Market Presence and Product/Brand Awareness Develop and expand the network of distributors and retailers

Generate orders

Negotiate With Retailers About Schemes And Benefits Of Product

Implement marketing schemes to attract consumers

Ensure that the retailers are aware of and are delivering product knowledge to end consumers

Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc

Support retailers with tertiary sales

Implement planned marketing and promotional strategies

KRA3 People Management Align people with business goals’

Ensure that the sales executives are meeting their targets

Motivating the people to perform despite challenges

Ensure employee safety standards are met

Ensure that the team gets the incentives and reimbursements

Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets

Retain talent.

KRA4 Bridging gaps between market needs and company’s offerings

• Acts as an eye to the market and keeps track on regional trade sales
• Conducts top customer analysis on buying behavior pattern
• Identifying issues in the buying pattern and pointing out to the branch heads