Associate - Brand Management (5+yrs)

Role Overview:

The Brand Manager will be responsible for supporting the end-to-end planning and execution of brand campaigns across digital and offline touchpoints. This role requires someone who can translate business objectives into compelling brand communication, collaborate seamlessly with internal creative teams and external partners, and ensure campaigns are delivered on time while driving measurable business impact.

The ideal candidate should have 5–7 years of experience working with D2C brands within the Marketing/Brand team, or have equivalent experience in Client Servicing or Brand Strategy roles at advertising agencies, preferably managing fashion, lifestyle, or consumer brands.

This is a highly cross-functional role requiring a blend of strategic thinking, creative judgement, project management, vendor management, and excellence in campaign execution.

Key Responsibilities

Brand & Campaign Management

• Support the end-to-end execution of brand campaigns across digital, social, CRM, marketplaces, offline retail, and performance marketing touchpoints.
• Ensure brand consistency across all consumer-facing communication and experiences.
• Build campaign calendars and drive timely execution across multiple stakeholders.
• Work closely with Performance Marketing, CRM, Creative, Content, and Marketplace teams to ensure cohesive communication.
• Identify and onboard the most suitable creative, influencer, production, and specialist agencies based on campaign objectives, evaluating relevant credentials, past work, and showreels.
• Serve as the primary point of contact POC for external agency partners, driving campaign planning, creative alignment, timelines, deliverables, and day-to-day execution.
• Coordinate effectively between internal stakeholders and external partners to ensure campaigns are delivered on time, within budget, and in line with brand objectives.

Creative & Communication

• Articulate the brand's objectives, target audience, key messaging, and success metrics clearly to internal teams and external vendors.
• QC creative concepts and provide constructive feedback to ensure alignment with the brand identity and campaign goals.
• Maintain consistency in brand tone, visual language, and storytelling across all touchpoints.
• Drive differentiation by identifying new creative directions and consumer-first communication opportunities.

Vendor & Agency Management

• Identify, onboard, and manage creative agencies, influencer agencies, production houses and other external partners.
• Negotiate commercials, deliverables, timelines, and contracts to ensure cost-effective execution.
• Build long-term relationships with strategic partners while ensuring high-quality output.

Influencer & Content Partnerships

• Identify relevant influencers, creators, and collaborators aligned with the brand positioning.
• Partner with influencer agencies to execute creator-led campaigns from briefing through delivery.
• Manage campaign deliverables, timelines, usage rights, approvals, and post-campaign reporting.
• Explore innovative collaborations that improve brand awareness and customer engagement.

Market & Consumer Understanding

• Stay updated on D2C, fashion, creator economy, and digital marketing trends.
• Monitor competitor campaigns, category innovations, and emerging consumer behaviour.
• Recommend new growth opportunities, campaign formats, and brand-building initiatives.

Required Experience

• 5–7 years of experience in Brand Marketing, Integrated Marketing, Campaign Management, or Brand Strategy.
• Experience working with D2C brands is mandatory.
• Candidates from Client Servicing, Account Management, or Brand Strategy teams at advertising agencies handling D2C or fashion brands are also encouraged to apply.
• Prior experience in fashion, lifestyle, beauty, or consumer brands will be preferred.