Associate Director - Performance Marketing

Management Level: 05 - Associate Director Performance Marketing

Location: Hyderabad, Delhi, Mumbai, Bangalore

Must have skills: Performance Marketing Strategy, Digital Campaign Management, Paid Media (Google Ads, Meta Ads, LinkedIn Ads), Marketing Analytics, Lead Generation, Conversion Rate Optimization (CRO), Marketing Automation, CRM Integration (Salesforce, HubSpot, Zoho), Budget Management, Funnel Optimization

Good to have skills: P&L Management, Marketing Attribution, SEO/SEM, Account-Based Marketing (ABM), A/B Testing, Cross-Functional Collaboration, Data Visualization & Reporting

Experience: 15+ years of experience is required

Educational Qualification: Master's degree Preferred

Job Overview

The Associate Director - Performance Marketing will lead the performance marketing strategy and execution for programs, driving learner acquisition, enrollment growth, and marketing ROI across India. This senior leadership role combines strategic planning, digital marketing expertise, data-driven decision-making, and team leadership to scale demand generation efforts. The role requires building a high-performing marketing function, optimizing the learner acquisition funnel, and collaborating with cross-functional teams to maximize business impact.

Key Responsibilities

Develop and execute the national performance marketing strategy for programs, aligned with business objectives, enrollment goals, and revenue targets

Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, conversion tracking, and marketing performance management

Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives

Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, display networks, affiliates, and other digital platforms

Lead, mentor, and guide a high-performing performance marketing team, including campaign managers, analysts, and agency partners

Collaborate with Sales, Program, Product, and Content teams to improve lead quality, conversion rates, and learner engagement

Analyze campaign performance, market trends, competitor activities, and learner behavior to continuously optimize acquisition strategies

Ensure marketing excellence through robust analytics, attribution models, budget optimization, forecasting, and reporting for senior leadership

Drive process improvements, marketing automation initiatives, standard operating procedures, and best practices within the performance marketing function

Required Experience, Skills, And Qualifications

Graduate with 15+ years of experience in performance marketing, digital marketing, or demand generation, with at least 5 years in leadership roles within higher education, EdTech, or B2C learning programs (MBA preferred)

Prior Experience In The EdTech Industry Required

Proven track record of scaling digital acquisition, optimizing marketing spend, and driving significant enrollment growth

Strong expertise in paid media, marketing analytics, attribution, and conversion optimization

Experience managing large marketing budgets and delivering measurable ROI

Familiarity with CRM platforms, marketing automation tools, web analytics platforms, and marketing technology ecosystems

About Us

Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.

For more information, please visit www.accenture.com/learnvantage.