B2C Marketing Manager: Foods

CLIENT: Premium gourmet and condiments brand into Cooking Pastes,Sauces, Ketchup, Puree, Peanut Butter etc. Looking for experienced Brand Marketeer with a proven track record of developing and executing successful brand strategies in FMCG, D2C,Food Service sector.

Role Overview

Drive end-to-end B2C growth for the product range by leading branding,product positioning, digital demand generation to pave the path across General Trade (GT), Modern Trade (MT), and E-commerce / Quick Commerce platforms.

Key Result Areas:

• Lead the overall product and brand marketing for a premium food brand.
• Create GTM plans.
• Define target market,identify key channels,develop marketing collaterals,trade schemes.
• Direct brand positioning thru performance marketing across marketplaces.
• Content Creation & developing engaging content for various platforms, driving brand engagement.
• Responsible for product positioning, product awareness, product visibility through brand building activities.
• Represented the brand at key global trade expos including Gulf Food, Anuga, SIAL,

World Food India, Indus Food enhancing brand visibility in the international market

• Develope trade schemes, marketing collateral, and targeted positioning to strengthen market share.

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Incumbent profile:

• MBA Marketing,5+ years experience in driving brand growth, product innovation, and retail excellence in Food & Beverage, FMCG, and QSR industries.
• Proven success in launching new brands
• Skilled in market analysis, trend identification, consumer insights, and competitor

benchmarking to design targeted marketing plans.

Queries:

Anoop Sinha, Director, PROFILE HR CONSULTANTS PVT LTD

<[email protected]>

Cell-9773520069