Brand Director, Owned Content Leader - NA Oral Care

Job Location

MASON BUS AND INNOVATION CTR

Job Description

Job Description

Franchise Owned Content Leader – Key Responsibilities

• Paid‑Owned‑Earned Content Strategy, Master Narrative & Governance
• Own the end‑to‑end Paid‑Owned‑Earned (POE) content operating model for the brand franchise
• Translate brand and POE strategies into clear content priorities, calendars, and execution plans
• Establish governance, decision rights, SLAs, and escalation paths across owned and earned content
• Define and sustain always‑on publishing cadence (planned + reactive)
• Align with Brand, Media, PR, Listening, Digital Experience, and partners to ensure consistency and impact
• Simplify and standardize ways of working to enable speed and consistency with compliance
• Compliance, Claims & Brand Stewardship
• Serve as primary owner of brand and claims integrity for owned and earned content
• Lead legal, regulatory, and brand review workflows for always‑on content
• Make enterprise‑level judgment calls on speed vs. risk
• Partner with Legal, R&D, GCR, and PR to anticipate and mitigate risk
• Strengthen upfront guardrails to reduce rework, delays, and preventable issues
• Community, Earned Engagement & Issue Management
• Oversee brand engagement across owned and earned environments (credentialing; earned media, etc.), including social, reviews, and select influencer/KOL touchpoints
• Ensure timely, consistent, and brand‑appropriate responses to consumers and stakeholders
• Define and manage escalation protocols for complaints, product issues, and reputational risks
• Partner with GCR, Legal, Brand, and PR to resolve issues effectively and transparently
• Use sentiment, reviews, and earned signals to inform content planning and refinement
• Retailer, Digital Experience & Credibility Content Excellence
• Own PDP quality, accuracy, and freshness across key retailers
• Ensure consistency between brand.com, retailer environments, and earned credentials
• Partner with eContent Publishing, R&D, Digital Experience, and PR on claims, imagery, and substantiation
• Oversee syndication of approved content, imagery, reviews, and third‑party credentials
• Balance retailer, platform, and partner requirements while maintaining brand and claims integrity
• Performance, Learning & System Evolution
• Define what “winning” looks like across owned and earned environments (engagement, sentiment, authority, and AI visibility)
• Establish success measures for LLMs, AI citations, backlinks, authority prompts, and risk‑mitigation topics
• Use performance, sentiment, and earned signals to evolve content strategy and standards
• Codify learning into playbooks, standards, and system improvements over time
  
  

Job Qualifications

Superior Brand Communication

• Leads development and execution of integrated brand communication across owned and earned channels
• Translates brand strategy into clear, consistent narratives that build equity, trust, and relevance
• Ensures brand meaning is expressed cohesively across platforms, environments, and moments
  
  

Brand Stewardship & Risk Judgment

• Safeguards brand integrity, claims accuracy, and compliance across all owned and earned content
• Exercises enterprise‑level judgment in speed vs. risk trade‑offs
• Applies governance, escalation protocols, and guardrails consistently to prevent reputational risk
  
  

Integrated Content Strategy & Governance

• Designs and governs end‑to‑end owned and earned content operating models
• Establishes decision rights, SLAs, escalation paths, and operating cadences
• Codifies standards and ways of working to enable scalable, disciplined execution
  
  

Community, Earned Engagement & Issue Leadership

• Leads community engagement across owned and earned environments (social, reviews, earned media, KOLs)
• Oversees issue identification, escalation, and resolution in partnership with Legal, GCR, PR, and Brand
• Uses sentiment and earned signals to inform content refinement and engagement strategy
  
  

Digital Experience & Credibility Content Excellence

• Owns quality, accuracy, and freshness of content across brand.com and retailer PDPs
• Ensures alignment between owned content, retailer environments, and third‑party credentials
• Partners with R&D, eContent Publishing, Digital Experience, and PR to ensure substantiated, credible content
  
  

Performance, Learning & System Evolution

• Defines success measures for owned and earned environments (engagement, sentiment, authority, AI visibility)
• Interprets performance, listening, and earned signals to evolve strategy and standards
• Codifies learning into playbooks and system improvements over time
  
  

Cross‑Functional & External Partnership Leadership

• Builds strong partnerships across Brand, Media, Analytics, Digital Experience, Legal, R&D, PR, and Agencies
• Aligns teams around shared accountability, clear ways of working, and execution excellence
• Enables collaboration across franchises while maintaining brand and communications standards
  
  

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation

Job Schedule

Full time

Job Number

R000149977

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$144,000.00 - $190,000.00 / year