Brand & Social Media Strategist

Job Title: Brand & Social Media Strategist

Experience Required: 2–4 Years

Location: Gurgaon

Website: www.withinstafix.com

About Instafix:

Instafix is a seed-stage startup reimagining how the world experiences repair, starting with smartphone repair at your doorstep in 60 minutes. We move fast, think big, and execute harder. Our culture is bold, experimental, and obsessed with customer delight. If you thrive in high-velocity environments and love building brands from scratch, you'll feel right at home here.

About the Role

If you think in campaigns, scroll with purpose, and spot trends before they become trends—we should talk. We're looking for a Brand & Social Media Strategist who can build conversations, not just content. Someone who understands that social media isn't about posting every day - it's about making people care. You'll own our social presence, shape our brand voice, work with creators, launch campaigns that people remember, and turn customer insights into stories worth sharing. If you're excited by fast decisions, big ownership, and the opportunity to build a brand from the ground up, you'll fit right in.

What You'll Own

Social Media Strategy

• Own and execute the end-to-end social media strategy across Instagram, LinkedIn, X, YouTube, and emerging platforms.
• Build content calendars that balance brand-building, engagement, education, and performance.
• Stay ahead of trends, memes, formats, and cultural moments—and know when (and when not) to jump in.
• Track performance, derive insights, and continuously optimize content based on data. Brand Building
• Shape and evolve our brand voice across every customer touchpoint.
• Ensure every piece of communication feels unmistakably us.
• Build campaigns that drive awareness, conversations, and love for the brand.
• Translate customer insights into compelling storytelling.

Content & Creators

• Collaborate with designers, videographers, creators, and agencies to produce high-performing content.
• Own influencer and creator partnerships—from discovery to execution and reporting.
• Brief, review, and elevate creative output while maintaining quality and consistency.
• Experiment with new content formats before everyone else does.

Campaigns & Growth

• Launch integrated campaigns across social, digital, PR, and offline touchpoints.
• Work closely with performance marketing to amplify brand campaigns.
• Build community engagement initiatives that create loyal advocates—not just followers.
• Measure campaign success using engagement, reach, sentiment, and business impact.

Cross-functional Collaboration

• Work closely with Founders, Marketing, Creative, Product, and Operations to bring ideas to life.
• Ensure the brand experience remains consistent across every customer interaction.

What We're Looking For

• 2–4 years of experience in Social Media, Brand Marketing, or Content Marketing.
• Experience in a startup, D2C, consumer tech, e-commerce, lifestyle, beauty, fashion, or electronics brand.
• Strong understanding of platform-first content and social media best practices.
• Excellent storytelling and copywriting skills.
• Experience managing influencers, creators, agencies, and creative production.
• Comfortable using social analytics to make decisions.
• Ability to juggle multiple projects in a fast-paced environment.

Bonus Points If You...

• Have built a brand's social presence from scratch.
• Can spot the next viral trend before your feed does.
• Have worked with creators and understand internet culture.
• Think equally in ideas, reels, metrics, and memes.
• Love experimenting, learning, and moving fast.

You're Probably a Great Fit If...

• You believe social media is a brand's biggest stage.
• You care as much about the comments as the content.
• You can switch from strategy decks to Instagram captions without missing a beat.
• You take ownership, move fast, and don't wait to be told what to do.
• You're obsessed with building brands that people don't just buy—but genuinely love.

Come help us build a brand people can't stop talking about