Category Growth Lead – Online Learning

About the Role

Vidyakul is looking for a high-ownership Category Growth Lead to build and scale one of our online academic categories.

This is not a coordination role. You will own the category end to end—strategy, revenue, content, YouTube growth, course launches, student engagement, product experience, and execution.

You will operate like a mini-business head.

What You Will Own

• Category revenue, enrolments, retention, and contribution margin
• Annual and quarterly growth strategy
• Course planning, batch launches, pricing, offers, and campaigns
• YouTube content strategy, organic growth, leads, and conversions
• Teacher and content planning across classes and subjects
• Student journey from discovery to purchase, learning, and renewal
• App engagement, user drop-offs, and product improvement inputs
• Cross-functional execution across academics, marketing, sales, product, and operations
• Category dashboards, funnel metrics, and weekly performance reviews

Key Success Metrics

• Revenue and paid enrolments
• YouTube views, subscribers, leads, and conversions
• Lead-to-paid and free-to-paid conversion
• Student attendance, engagement, and course completion
• Retention, renewal, refunds, and complaints
• Category profitability and execution speed

Ideal Candidate

• 4–8 years of experience in EdTech, category management, growth, product, or business operations
• Experience owning an academic category, digital product, YouTube channel, or revenue vertical
• Strong understanding of Classes 9–12 students and the online education ecosystem
• Comfortable working with teachers, creators, marketing, sales, and product teams
• Strong with data, funnels, revenue metrics, and student behaviour
• Good understanding of content, YouTube growth, UI/UX, and digital product journeys
• Able to think strategically and execute hands-on
• High ownership, speed, and problem-solving ability

Compensation: ₹18–20 LPA CTC plus a strong performance-linked bonus.