Community Manager

Company Description The Beer Café is India's leading alco-beverage restaurant chain, established in 2012 with the vision of transforming the country's beer culture. Headquartered in Gurugram, Haryana, the brand offers a unique social dining experience by combining an extensive selection of domestic and international beers with curated food pairings, vibrant hospitality, and engaging guest experiences. The company operates multiple outlets across India and is recognized for pioneering the modern beer café format in the country. With a strong focus on customer experience, innovation, and responsible service, The Beer Café has become one of India's most recognized hospitality brands in the premium casual dining and beverage sector. 

Role Summary

The Community Manager is responsible for building, engaging, and growing the brand's community through impactful offline events and experiential activations. The role focuses on creating memorable guest experiences, strengthening customer relationships, increasing brand loyalty, and driving repeat visits through community-led initiatives.

• Conceptualize, plan, and execute offline events, workshops, networking sessions, themed nights, tastings, and community gatherings.
• Develop event calendars aligned with business objectives and brand campaigns.
• Coordinate with outlet teams, vendors, partners, and stakeholders to ensure seamless event execution.
• Manage event budgets, timelines, logistics, and post-event reporting.

• Build and nurture a strong community of guests, influencers, partners, and brand advocates.
• Develop engagement programs that encourage customer participation and repeat attendance.
• Create opportunities for meaningful interactions between the brand and its customers.
• Maintain relationships with key community members and local groups.

• Identify and onboard strategic partners, local businesses, clubs, corporate groups, and interest-based communities.
• Develop mutually beneficial collaborations that enhance brand visibility and footfall.
• Manage relationships with event hosts, performers, speakers, and community leaders.

• Ensure all events deliver a high-quality and engaging guest experience.
• Gather customer feedback and insights to improve future events and community initiatives.
• Act as the primary point of contact for community members during events.

• Work closely with marketing teams to promote events through digital and offline channels.
• Coordinate event communication, registrations, guest lists, and attendee engagement activities.
• Support content creation by sharing event highlights, success stories, and customer testimonials.

• Monitor event attendance, customer engagement, community growth, and revenue impact.
• Analyze event performance and provide recommendations for future improvements.
• Track KPIs such as repeat attendance, customer retention, partnerships developed, and event ROI.

• Event planning and project management
• Community engagement and relationship building
• Strong communication and networking skills
• Vendor and stakeholder management
• Problem-solving and operational coordination
• Customer-centric mindset
• Budget management and reporting
• Ability to work during evenings, weekends, and event schedules as required

• 2–5 years of experience in community management, events, hospitality, lifestyle brands, F&B, entertainment, or experiential marketing.
• Experience in organizing large-scale offline events and managing customer communities.
• Strong local market network and partnership development experience.

• Number of successful events executed
• Event attendance and participation rates
• Community growth and engagement levels
• Repeat guest attendance
• Partnership and collaboration outcomes
• Revenue and footfall generated through community events
• Customer satisfaction and feedback scores
• This role is ideal for someone passionate about creating memorable experiences, bringing people together, and building vibrant communities through offline engagement and events.