Community Marketing Manager

Role Overview

You're the connective tissue between our brand and the people who actually use it. You'll build communities around specific personas and segments: CMOs trying to drive growth through data, CFOs looking to cut costs, ecommerce managers optimizing marketing spend, analytics teams working with multiple sources and spreadsheets. Each segment has different problems, different conversations, and different needs. Your job is to be in those conversations, understand what matters to them, and create spaces where they help each other solve real problems.

You would be a jack of all trades that would include being an event coordinator, community organizer, and conversation starter. You'll run webinars that people actually want to attend (not just sit muted in). You'll manage social channels where people engage because the content is useful, not because we said something was trending. You'll create the conditions where customers become advocates and prospects become customers through peer influence.

Primary Responsibilities:

You will be closely working with marketing, product marketing, partnerships, and product onboarding teams.

Build Communities Around Personas & Segments:

You'll create distinct communities tailored to specific user archetypes. Not one monolithic "community," but multiple conversation spaces :

CEO Community – What would help their decision making and drive them to adopt data-driven culture across the organization with the help of AI

CMO Community - The growth-obsessed marketer who needs to prove ROI. What questions keep them up at night? Attribution challenges. Budget justification. Campaign optimization. Build a space where CMOs share strategies, discuss what's working, and learn from peers who face the same pressures.

CFO/Finance Community - The numbers person. Cost reduction, profitability improvement, cash flow forecasting. They think differently than CMOs. Create a space where they discuss financial strategy using data as a tool.

Operations & Analytics Community - The technical people doing the actual work. Data engineers, analytics leads, ops people. They want deep technical discussions, specific use cases, how-to content, and solutions to technical problems.

E-commerce Brand Owners - Direct-to-consumer brands managing channels, cohorts, customer segments. They have very specific problems around inventory, customer lifetime value, and multi-channel management.

Your role: Identify what each segment cares about, start the conversations, moderate them, and connect the right people to each other.

Run Engagement That Feels Real-

• Host webinars on topics that matter to each segment not product pitches disguised as education. Actually, useful content. Invite customers to share what they've done. Invite competitors sometimes. Bring in viewpoints that matter.
• Create discussion threads, social content, and Q&A sessions that answer what people are actually asking about (not what we want them to be interested in)
• Moderate conversations to keep them on track and add value
• Identify the best conversations and turn them into content
• Spot the advocates and make them feel seen these are your high-value community members.

Own Social (But Make It Count)

• Twitter/X and LinkedIn aren't for broadcasting company news. They're where industry conversations happen. Your job: be in those conversations, share what customers are doing, amplify customer voices, drop insights that matter.
• Track what's working on social. Not vanity metrics actual engagement from your target personas.
• Create social content that's useful, interesting, or thought-provoking. Not motivational. Not AI-generated keyword soup.
• Respond to DMs, comments, and mentions. Actually talk to people.

Run Events & Workshops

• Identify which conferences and industry events matter for your personas. Not all events. The ones where your people hang out.
• Plan workshops and sessions that teach something concrete. Breakout sessions at conferences. Roundtable discussions. Customer panels.
• Coordinate logistics, speakers, promotion. Measure what actually happened, not just attendance, but engagement and follow-up.
• For virtual events: keep them tight, valuable, and worthwhile. Don't waste people's time.

Extract Signal From Conversations

• Listen to what people are asking in webinars, social, and community threads
• Identify patterns: what problems keep coming up? What use cases are people excited about? What confusion exists?
• Feed these insights back to product and marketing teams
• Turn customer stories and real conversations into case studies and content
• Use community feedback to improve messaging and positioning

Build Relationships With Key Personas

• Know the influencers and thought leaders in your space for each segment
• Get to know your best customers and community members by name
• Facilitate introductions between customers, prospects, and your team when it makes sense
• Create opportunities for your best community members to be visible and recognized

Required Qualifications:

• 4+ years building communities, running events, or managing social for B2B brands (ideally SaaS or technology
• Proven ability to engage people on social media (not just post calendars and press releases)
• Experience identifying segments and tailoring messaging for different audiences in the North America countries: USA and Canada
• Ability to plan and execute events with real logistics (not just templates and checklists)
• Strong writing you communicate clearly and interestingly
• Comfortable with ambiguity and self-direction
• You actually use social platforms and understand how conversation works on them

Preferred Qualifications:

• Worked in e-commerce, data analytics, or business intelligence space
• Built communities around specific user segments or personas
• Experience with both online communities (Slack, forums, Discord) and in-person event spaces
• Track record of getting people to show up to things they actually cared about
• Can spot and elevate customer advocates
• Comfortable with sales calls and customer conversations (understanding the reality of who uses the product)
• Experience extracting content and stories from community interactions

What Success Looks Like:

• Communities around each segment are active with meaningful conversations, not spam or company messaging
• People show up to your events because they're worth their time
• Social channels have actual engagement from your target personas, people responding, sharing, asking questions
• Customer advocates naturally emerge and promote you to their networks
• Product and sales teams regularly ask for insights from community conversations
• New customers cite community engagement as part of why they chose you
• Content from community conversations drives pipeline and awareness
• You've identified segments and personas that the company didn't know mattered as much as they do

The Real Work (Day-to-Day)

• Monitoring conversations on Twitter, LinkedIn, Slack communities where your personas hang out
• Responding to community members, answering questions, adding Value
• Planning and promoting webinars that people actually want to attend
• Creating social content that sparks conversation
• Coordinating logistics for events and workshops
• Analyzing what's working and what's not
• Identifying community members who should be elevated or recognized
• Having actual conversations with customers to understand what they care about
• Extracting stories and insights from conversations to share with the team
• Managing event registrations, follow-ups, and connections

What We're Looking For

• Someone who understands that community isn't marketing fluff, it's where real relationships and influence happen
• A person who can operate independently but collaborate across teams
• Someone who cares about authenticity and doesn't default to corporate-speak
• A natural conversationalist who's comfortable talking to strangers and making connections
• Someone who gets that different personas need different approaches
• A person who measures what matters (engagement, impact, relationships) not just vanity metrics
• An operator who can juggle multiple communities, events, and conversations without losing the thread