Digital Marketer (Fulltime)

About the Role

We are looking for a performance-driven Digital Marketing Specialist who can own and execute paid campaigns across Meta and LinkedIn, and continuously optimize the digital customer experience — from first click to final conversion.

Ideal for someone with hands-on D2C / eCommerce experience who thinks in funnels, not just ads.

Key Responsibilities

📢 Meta Ads (Facebook & Instagram)

▸ Plan, launch, and scale paid campaigns on Meta Ads Manager

▸ Create and test audience segments — cold, warm, lookalike, retargeting

▸ Manage ad creatives briefing and A/B testing (copy, visuals, formats)

▸ Optimize for ROAS, CPL, CPA, and D2C-specific KPIs

▸ Build full-funnel Meta strategies: Awareness → Consideration → Conversion

💼 LinkedIn Ads

▸ Run B2B campaigns targeting decision-makers (industry, job title, company size)

▸ Manage Sponsored Content, Message Ads, and Lead Gen Forms

▸ Optimize for lead quality, CPL, and pipeline contribution

▸ Align LinkedIn strategy with organic content and outreach efforts

🗺️ Digital Customer Journey Optimizatio

▸ Map and optimize the full customer journey: Awareness → Acquisition → Activation → Retentio

▸ Identify drop-off points in the funnel and run conversion improvement experiment

▸ Collaborate with design and dev for landing page CRO (conversion rate optimization

▸ Maintain dashboards tracking multi-channel performance and customer LT

▸ Use tools like Google Analytics 4, Hotjar, or Meta Pixel for behavioral insight

Required Skills & Experienc

Must-Hav

▸ 2–4 years of hands-on experience in paid digital marketin

▸ Proven Meta Ads experience — especially for D2C / eCommerce brand

▸ Working knowledge of LinkedIn Campaign Manage

▸ Experience with email automation platforms (Klaviyo preferred for D2C

▸ Strong analytical mindset — comfortable reading data and making decisions from i

▸ Understanding of funnel metrics: ROAS, CPL, CPA, LTV, CAC, email open/CT

What We Offe

▸ Real ownership — you run campaigns, not just assis

▸ Direct exposure to founder and strategic decision-makin

▸ Performance bonus tied to campaign result

▸ Fast-paced growth environment with local + national client

▸ Skill development in emerging platforms and tool