Digital Marketing Executive

Company: Techzex Software Pvt. Ltd.

Job Title: Digital Marketing Executive

Location: Bhubaneswar, Odisha

Employment Type: Full-Time

Experience: 1–3 Years / Fresher

Techzex Software Pvt. Ltd. is a software development and digital solutions company providing website development, mobile application development, digital marketing, SEO, branding, e-commerce solutions, and professional IT training services.

We are looking for a creative, result-oriented, and enthusiastic Digital Marketing Executive who can plan and execute effective online marketing strategies to increase brand awareness, website traffic, customer engagement, and business leads.

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other online platforms.
• Manage the company’s social media pages and maintain a consistent posting schedule.
• Create engaging social media captions, promotional content, ad copies, and campaign ideas.
• Perform keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, blogs, landing pages, titles, meta descriptions, and images for search engines.
• Manage Google Ads and Meta Ads campaigns, including audience targeting, budgeting, monitoring, and optimization.
• Generate qualified leads for website development, software services, digital marketing, training, and other company services.
• Plan and coordinate social media posts, reels, promotional creatives, and video content.
• Monitor website traffic and campaign performance using Google Analytics, Google Search Console, Meta Business Suite, and other marketing tools.
• Prepare weekly and monthly digital marketing performance reports.
• Conduct competitor analysis and identify new digital marketing opportunities.
• Improve website rankings, social media engagement, reach, followers, and lead conversion.
• Manage online business listings, Google Business Profile, and local SEO activities.
• Coordinate with graphic designers, video editors, content writers, developers, and the sales team.
• Support email marketing, WhatsApp marketing, remarketing, and lead nurturing campaigns.
• Stay updated with the latest digital marketing trends, algorithms, advertising policies, and social media features.

• Good knowledge of SEO, social media marketing, Google Ads, and Meta Ads.
• Experience in Facebook, Instagram, LinkedIn, and YouTube marketing.
• Understanding of keyword research, content optimization, and link-building techniques.
• Basic knowledge of Google Analytics, Google Search Console, and Google Business Profile.
• Ability to write professional and engaging marketing content.
• Good communication, research, analytical, and reporting skills.
• Basic understanding of Canva or similar graphic design tools.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of lead generation and conversion-focused campaigns.
• Basic understanding of website structure, landing pages, and WordPress will be an advantage.

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Computer Applications, or a related field.
• A certification in Digital Marketing, SEO, Google Ads, or Social Media Marketing will be preferred.

• Creative and interested in digital trends.
• Able to work independently as well as with a team.
• Comfortable handling multiple brands and client accounts.
• Focused on measurable results such as leads, traffic, engagement, and conversions.
• Willing to learn new marketing tools and technologies.
• Candidates with experience in an IT company, software company, digital marketing agency, or training institute will be preferred.

• Growth in website traffic and keyword rankings.
• Number and quality of leads generated.
• Social media reach, engagement, and follower growth.
• Advertisement click-through and conversion rates.
• Cost per lead and return on advertising spend.
• Timely execution of campaigns and content calendars.
• Improvement in local SEO and Google Business Profile performance.

• Opportunity to work on multiple industries and client projects.
• Practical exposure to SEO, paid advertising, social media, branding, and lead generation.
• Professional learning and career growth opportunities.
• Supportive and collaborative working environment.
• Performance-based growth and recognition.

Interested candidates can send their updated resume along with details of their digital marketing experience, portfolio, and previous campaign results.

Company: Techzex Software Pvt. Ltd.

Website: https://techzexsoftware.com/