Digital Marketing Manager

Join GBS IT Services as a Digital Marketing Manager in Kozhikode !

Job Summary

We are looking for an experienced Digital Marketing Manager to lead digital marketing strategy, brand positioning, and lead generation. The role focuses on driving MQLs/SQLs, improving brand visibility, customer acquisition, and ROI through integrated B2B marketing campaigns. You will work closely with sales, product, and leadership teams.

Salary: INR 9,00,000 - 12,00,000 / year

Experience: 8 - 12 years

Type: Full Time

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Drive lead generation through SEO, SEM, paid media, email, and social media.
• Plan integrated campaigns to generate MQLs and SQLs.
• Manage the website, landing pages, and social media presence.
• Align marketing initiatives with sales and revenue goals.
• Oversee marketing automation, CRM integration, and lead nurturing.
• Track campaign performance, analyze data, and optimize results.
• Create content, case studies, thought leadership, and customer success stories.
• Manage external agencies, vendors, and marketing partners.
• Monitor industry trends, competitors, and emerging technologies.
• Ensure consistent branding across all marketing channels.
• Report on campaign performance, pipeline contribution, and ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years of digital marketing experience, preferably in B2B technology, ICT, or system integration.
• Proven success in lead generation and delivering measurable business results.
• Strong expertise in SEO, SEM, Google Ads, LinkedIn Ads, email marketing, and marketing automation.
• Experience with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
• Proficiency in Google Analytics and marketing performance reporting.
• Strong project management, stakeholder management, and communication skills.
• Excellent English communication; Arabic is an advantage.
• Middle East market experience is highly preferred.