Digital Marketing Manager

The Munjal Birmingham City University Centre of Innovation and Entrepreneurship (MBCIE) is a hub for fostering innovation, research, and creative production. By integrating technology, art, and design, the center takes a STEAM-based (Science, Technology, Engineering, Arts, and Mathematics) approach to higher education. MBCIE is dedicated to cultivating creativity and advancing cutting-edge projects that bridge disciplines and drive real-world impact. The Ludhiana-based center provides a dynamic environment for talents to collaborate and thrive.

This is a full-time on-site role for a Digital Marketing Manager, located in Ludhiana. The Digital Marketing Manager will oversee and strategize online campaigns to build the organization's digital presence and engagement. Responsibilities include managing social media platforms, generating leads, analyzing web traffic, and implementing digital marketing strategies to promote the institution. The candidate will also work closely with other team members to optimize marketing efforts and deliver measurable outcomes.

• Proven expertise in Digital Marketing, Social Media Marketing, and Lead Generation
• Strong skills in Marketing and Web Analytics, with the ability to track and optimize campaign performance
• Experience in devising and implementing marketing strategies tailored to target audiences
• Excellent communication, problem-solving abilities, and a results-driven mindset
• Understanding of the education or innovation sector is advantageous
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Knowledge of emerging digital marketing trends and tools
• Strong organizational and time-management abilities to handle multiple projects simultaneously