Digital Marketing Specialist

About The Company

Cave Digital Australia is a dynamic and innovative digital marketing agency dedicated to helping brands grow their online presence and achieve their business objectives. With a focus on data-driven strategies and creative solutions, we specialize in delivering comprehensive digital marketing services that encompass search engine optimization, paid advertising, e-commerce management, content creation, and analytics. Our team is composed of passionate professionals committed to excellence and continuous learning, ensuring our clients stay ahead in the rapidly evolving digital landscape.

About The Role

The Digital Marketing & Ecommerce Specialist at Cave Digital Australia will play a pivotal role in designing, executing, and analyzing integrated marketing campaigns to drive lead generation and increase sales revenue for our diverse portfolio of clients. This position requires a resilient, self-motivated individual who can operate independently, troubleshoot technical issues efficiently, and think strategically to optimize campaign performance. The ideal candidate will possess a solid understanding of digital marketing channels, e-commerce platforms, and analytics tools, enabling them to deliver measurable results that align with business goals.

Qualifications

Candidates should have a minimum of 3+ years of proven experience in digital marketing, with a strong track record in both B2B and B2C environments. Proficiency in major advertising platforms such as Google Ads, Bing Ads, Meta Ads Manager, TikTok, and LinkedIn is essential. Experience managing e-commerce storefronts on Shopify and marketplaces like Amazon, eBay, and Facebook Marketplace is highly desirable. A solid understanding of SEO techniques, website analytics (Google Analytics 4, GTM, Search Console), and content creation tools (Canva, Adobe Photoshop) is required. The candidate must demonstrate excellent problem-solving skills, independence, and the ability to manage multiple projects simultaneously.

Responsibilities

The responsibilities of this role encompass a broad spectrum of digital marketing activities:

• End-to-End Campaign Management: Develop, plan, and execute tactical marketing campaigns across various channels. Manage paid search campaigns on Google Ads and Bing Ads, ensuring high performance and ROI. Set up and optimize paid social media advertising on platforms such as Facebook, Instagram, Pinterest, TikTok, Twitter (X), and LinkedIn. Oversee native advertising campaigns on Taboola, Outbrain, and similar platforms, focusing on conversion optimization and ROAS.
• Search Engine Optimization (SEO): Conduct keyword research, perform technical and on-page SEO audits, and optimize landing pages and website content. Develop backlink strategies to improve domain authority and monitor website health using Google Search Console and Bing Webmaster Tools.
• Ecommerce & Marketplace Operations: Manage Shopify storefronts, including product listings, app integrations, and CRO initiatives. Oversee brand presence on marketplaces such as Amazon, eBay, and Facebook Marketplace, ensuring listings are optimized for search and sales.
• Email Marketing & Automation: Design and deploy email campaigns using platforms like Mailchimp, Zoho Campaigns, and Klaviyo. Troubleshoot technical issues related to email templates, segmentation, and data hygiene to ensure seamless automation and engagement.
• Content, Copywriting & Design: Create compelling ad creatives and newsletters using Canva and Adobe Photoshop. Write engaging blogs, articles, and landing page copy to support content marketing strategies.
• Analytics & Performance Tracking: Utilize Google Analytics 4, GTM, and Facebook Pixels to monitor campaign performance. Generate reports, analyze data, and provide actionable insights to stakeholders. Collaborate with sales teams to ensure alignment on lead generation and sales targets.
  
  

Benefits

Cave Digital Australia offers a competitive salary package along with opportunities for professional growth and development. Our remote work environment provides flexibility and work-life balance. Employees have access to ongoing training and certification programs to enhance their skills. We foster a collaborative and inclusive culture that values innovation, integrity, and excellence. Additionally, team members benefit from exposure to diverse projects and the chance to work with cutting-edge digital marketing tools and techniques.

Equal Opportunity

Cave Digital Australia is an equal opportunity employer. We are committed to creating an inclusive environment where all employees and applicants are treated with respect and fairness regardless of race, gender, age, disability, sexual orientation, religion, or any other characteristic protected by law. We believe diversity enriches our team and drives our success, and we welcome applications from individuals of all backgrounds.