Digital Marketing Specialist

Company Description White Label Media is a media and marketing partner that combines creativity, strategic thinking, and technology to deliver impactful solutions while operating discreetly behind the scenes. Based in Madurai with a presence in Bangalore, the company supports agencies, creators, and brands across South India through white-label services. Team members collaborate closely with external partners to build campaigns that strengthen brand visibility and engagement. The environment encourages innovation, efficiency, and professional growth in a fast-evolving digital landscape.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Madurai. This role involves planning and executing digital marketing campaigns across social media, search, and other online channels to drive brand awareness and lead generation for partner clients. Day-to-day responsibilities include managing social media accounts, creating and optimizing online content, tracking campaign performance using web analytics tools, and preparing regular performance reports. The specialist will collaborate with internal teams and external stakeholders to refine strategies, maintain consistent messaging, and identify new opportunities for growth. The role also includes staying updated on industry trends, platform updates, and best practices to continuously improve campaign effectiveness.
Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing to plan, execute, and optimize multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing to manage profiles, create content plans, and grow audience engagement.
• Candidates should possess skills in Web Analytics to measure performance, interpret data, and report actionable insights.
• Candidates should possess strong Communication skills to coordinate with clients, collaborate with team members, and create clear, compelling messaging.
• Relevant qualifications such as a degree or certification in Marketing, Digital Media, Communications, or a related field are beneficial.
• Experience with major social platforms, ad managers, email marketing tools, and basic SEO concepts is advantageous.
• Ability to work on-site in Madurai, manage multiple projects, and meet deadlines in a fast-paced environment.