GTM Engineering and Ops

Group Company: Market Xpander

Designation: GTM Engineer (GTM Engineering & Ops)

Office Location: Bengaluru

Position description: LeadSquared is hiring a GTM Engineer — a hybrid of automation engineer, RevOps builder, and agent designer — who sits at the intersection of sales, marketing, and ops and builds the systems that let those teams run at 10x. This is not a ticket-taking or reporting role; the person embeds with the teams, learns how LeadSquared actually sells and markets across its India and US motions, and automates the parts that shouldn't need a human. The role builds directly inside LeadSquared (the CRM the company sells) and wires enrichment, outbound, ABM, ad, and analytics tools into one cohesive GTM stack, shipping real workflows, agents, and tools that get adopted.

Primary Responsibilities

• Design and build advanced automation workflows on Make.com and n8n, connecting CRM, enrichment tools, ad platforms, and analytics into one GTM stack
• Build API-driven integrations using webhooks and custom endpoints to eliminate manual lead processing, routing, enrichment, and follow-ups
• Prototype and build automation logic in Cursor or similar coding environments, writing scripts to extend workflows where no-code hits its limits
• Deploy lightweight GTM agents that analyze funnel performance, trigger threshold-based actions, generate campaign and meeting summaries, and route high-intent accounts and leads dynamically
• Engineer the full funnel from first touch to revenue: enrichment, lead scoring, qualification logic, lifecycle transitions, and re-engagement triggers
• Connect ad and channel data into the GTM stack so campaigns tie directly to pipeline and revenue, closing the attribution loop
• Build and maintain dashboards that unify CRM, ad/channel, and product analytics to track funnel velocity, pipeline contribution, CAC, and payback
• Create automated reporting that pushes real-time performance summaries and alerts to Slack/Teams without manual work
• Run structured experiments across targeting, workflow logic, creative, and conversion points to keep improving efficiency
• Sit with marketers, reps, and CSMs, understand their real workflow, and automate the parts they shouldn't have to do by hand
  
  

Additional Responsibilities

• Own the GTM data layer — a clean, queryable layer unifying LeadSquared, product and campaign analytics, enrichment, and every channel run, so every workflow and team reads from one source of truth
• Own enrichment and inbound systems — automated enrichment, dedupe, scoring, qualification, and routing so no lead is processed by hand and speed-to-lead stays fast
• Own outbound systems — signal-driven, AI-led multichannel outbound across email, LinkedIn, and calling, with human approval gates and full activity capture in the CRM
• Own ABM–CRM orchestration — the ABM platform and CRM behaving as one system, with intent signals turned into sales plays
• Own internal tooling — small, sharp tools that replace spreadsheets and manual workflows across sales, marketing, and customer success
  
  

Reporting Team

• Reporting Designation: RevOps & GTM Strategy Lead
• Reporting Department: Revenue Operations & GTM Strategy
  
  

Educational Qualifications Preferred

• Category: Not specified in JD
• Field specialization: Not specified in JD (Engineering/Computer Science or related technical background likely relevant given coding/API requirements)
• Degree: Not specified in JD
• Academic score: Not specified in JD
• Institution tier: Not specified in JD
  
  

Required Certification/s: None specified Required Training/s: None specified

Required Work Experience

• Industry: B2B SaaS, high-growth environments
• Role: GTM Engineering, Growth Engineering, Marketing Automation, or RevOps Systems
• Years of experience: 2–4 years
  
  

Key Performance Indicators

Funnel velocity, pipeline contribution, CAC, payback, MQL/SQL conversion rates, speed-to-lead, reduction in manual GTM effort, adoption of shipped tools/workflows/agents

Required Competencies: Systems thinking, ownership mindset, experimentation bias, collaboration with cross-functional GTM teams, opinionated but grounded judgment on where AI/automation adds real value.

Required Knowledge: B2B SaaS funnel metrics (MQL, SQL, CAC, LTV, conversion rates, pipeline velocity), GTM systems architecture, lead lifecycle/scoring/qualification logic, ABM strategy, multi-geography GTM exposure.

Required Skills: Hands-on automation building on Make.com and/or n8n (multi-step flows, branching logic, API calls, webhook triggers); working with APIs, JSON payloads, and data mapping; scripting/prototyping in Cursor or similar coding environments; CRM or marketing automation platform experience (LeadSquared, HubSpot, or Salesforce) at workflow and API level; building dashboards connecting acquisition, CRM, and revenue data; shipping at least one LLM-powered tool/workflow in production; integrating ad or analytics platform APIs (Google Ads, Meta, LinkedIn Ads, GA4, or similar)

Required Abilities

• Other: Strong builder mindset, analytical strength, systems-first thinking
  
  

Work Environment Details: 4 days WFO (Bengaluru based)