Head of Marketing

Head of Marketing

Wippi - Koramangala, Bengaluru, Karnataka, India (On-site)

Wippi is looking for its Head of Marketing - someone who can own the full marketing function, build the team, and drive growth for a product kids and parents love. If you've scaled a D2C brand from early traction to serious revenue, thrive in startup chaos, and get excited about building something category-defining then this is for you.

About Wippi

Wippi is building an AI-led interactive learning ecosystem for children aged 3 - 9. Our flagship product is a screen-free AI companion that brings stories to life through conversational characters, interactive play, and thoughtfully designed learning experiences.

We're a small, fast-moving team backed by strong conviction and early customer love.

About the Role

This isn't a "manage the agency" role. This is a roll-up-your-sleeves, own-the-P&L, build-the-function-from-scratch leadership role.

As Head of Marketing, you'll report directly to the founders and be responsible for everything marketing - brand, performance, content, community, retention, offline, and beyond. You'll set the strategy and be accountable for growth.

You'll own:

• Growth Strategy - Define and execute Wippi's go-to-market and customer acquisition strategy across online and offline channels
• Performance Marketing - Build and scale paid acquisition across Meta, Google, YouTube, and marketplaces
• Brand Building - Shape Wippi's brand voice, positioning, and narrative in a way that resonates deeply with modern Indian parents
• Content & Community - Drive content strategy across social, influencer partnerships, and community-led growth in the parenting ecosystem
• Retention & CRM - Build lifecycle marketing and CRM automation to maximize repeat purchases and referrals
• Offline Activations - Plan and execute on-ground activations — school partnerships, parenting events, pop-ups, experience zones — to drive awareness and trial
• Creative Strategy - Lead structured creative testing frameworks, identify high-performing narratives, and scale winning creative across channels
• Team Building - Hire, mentor, and lead a lean, high-output marketing team
• Analytics & Reporting - Build marketing dashboards, forecast growth targets, and drive data-informed decision-making across the function

What You Bring

• 6 - 8 years of marketing experience, with experience in a D2C brand in a leadership capacity
• Deep hands-on expertise in performance marketing
• Experience managing and optimizing large ad budgets
• Track record of building and leading marketing teams in fast-paced startup or scale-up environments
• Strong understanding of creative testing, audience segmentation, and funnel optimization
• Experience with retention marketing, CRM automation, and lifecycle campaigns
• Comfort with both online and offline marketing - you've planned activations, not just ad campaigns
• Sharp commercial instinct you think in terms of unit economics, not just impressions
• Experience with high AOV D2C brands
• Background in kids' products, toys, edtech, or parenting categories
• Experience scaling a brand through a blitz growth phase from early traction to market leadership
• You've built a marketing function from the ground up, not just inherited one

Why Wippi

• Category-defining product - Screen-free, AI-powered, story-led. There's nothing quite like this in India
• Team who cares - About the product, about childhood, about building something that matters
• Real ownership - You won't be the 7th layer of approval. You'll set the direction
• Early stage, big upside - Join before the inflection point. Shape the brand, build the team, own the growth story