Influencer Marketing Executive (Malayalam)

Company: Zapplr Media Pvt Ltd Location: Kochi, Kerala (on-site) Type: Full-time

Zapplr Media is one of the leading influencer marketing agencies in South India, headquartered in Kochi. We run creator-led campaigns for brands, OTT platforms, music labels, and film studios across the Malayalam, Tamil, Telugu, and Kannada markets, and we own some of the strongest media pages in the Mollywood ecosystem. As a campaign execution partner, we take a client brief from scope all the way to shipped deliverables — reliably, at scale, and on brief.

We're looking for an Influencer Marketing Executive who lives and breathes the South Indian creator ecosystem, especially on Instagram and Reels. You'll own campaigns end to end: understanding the client brief, shortlisting the right creators, negotiating and onboarding them, coordinating content, and making sure everything ships on time and on brief. This is a hands-on execution role for someone who's fast, organized, and genuinely plugged into what's happening on regional Instagram.

• Interpret client briefs and translate them into creator shortlists that fit the campaign's audience, budget, and tone
• Identify, evaluate, and shortlist creators across Instagram and YouTube, with a strong focus on Malayalam and wider South Indian regional markets
• Own creator outreach, negotiation, rate finalization, and onboarding, including barter and paid models
• Coordinate content briefs, timelines, revisions, and approvals between creators and clients
• Track deliverables, go-live dates, and performance; flag risks early and keep campaigns on schedule
• Maintain accurate creator data and campaign records in our internal systems
• Build and nurture long-term relationships with creators and talent managers across the region
• Stay on top of platform trends, formats, and emerging creators so our recommendations always feel current

• 1–3 years of hands-on experience in influencer marketing, creator relations, or social media, ideally within an agency or campaign-execution setup
• Real familiarity with the Kerala / South India creator ecosystem and the Instagram/Reels landscape
• Strong negotiation and relationship-management skills; comfortable talking to creators and talent managers directly
• Highly organized, able to run multiple campaigns in parallel without dropping deliverables
• Clear written and spoken communication; comfortable in professional client-facing email
• Fluency in Malayalam and English (working knowledge of Tamil, Telugu, or Kannada is a plus)
• Comfortable with spreadsheets and campaign tracking tools; quick to pick up internal platforms

• Existing relationships with regional creators or talent managers
• Experience with OTT, music label, or film-studio campaigns
• A sense for content — you can tell why a piece will or won't land with a regional audience

• Work at the center of South India's influencer marketing scene, on campaigns for names you'll recognize
• Fast-moving team where you own real outcomes rather than a narrow slice of the process
• Direct exposure to campaign strategy, client relationships, and the creator economy from the inside