Insight Specialist, Media Analytics

Job Title: Insight Specialist, Media Analytics

Req ID: 60064

Job Function: Brand and Marketing

Posting Start Date: 06/07/2026

Posting End Date: 10/07/2026

Division: UK Business

Job Location: IND Gurugram Tower C&D

Advertised Salary: Competitive

Recruiter: Sakshi Mehrotra

Hiring Manager: Abhishek Sharma

Career Grade: D

What I’ll Be Doing – Your Accountabilities

• Process Governance & Editorial Leadership: Act as semi‑owner of the end-to-end Daily Media newsletter process, ensuring all steps are executed consistently
• Workflow Oversight: Own the process documentation, SOPs, escalation flows, and daily delivery checklists
• Advanced Media Intelligence: Conduct deeper monthly editorial analysis beyond daily summaries
• Social Media Listening: Guide the structure of Brandwatch queries, topic profiles, and listening frameworks used for BT and competitor tracking
• Cross‑functional Stakeholder Management: Serve as the primary point of coordination with Corporate Affairs, Media Relations, Reporting & Insights, and relevant CFUs on newsletter priorities
  
  

Skills Required For The Job

• Expert-level media monitoring judgement with ability to assess materiality and relevance under time pressure
• Exceptional editorial writing and summarisation skills
• Deep understanding of the UK media ecosystem (national, trade, regional, broadcast)
• Ability to enforce and evolve editorial and process standards across the team
• Advanced experience on Brandwatch or equivalent (Sprinklr, Talkwalker, Pulsar, Netbase)
• Strong analytical mindset, particularly in connecting news events to sector impact
• Ability to work independently, make decisions, and own a mission-critical daily process
• Superior attention to detail and zero-error mindset
• Strong communication skills for stakeholder interactions
• Familiarity with the UK telecoms and digital infrastructure sector (preferred)
  
  

Experience You Would Be Expected To Have

Qualifications:

• Hands-on experience of working on Media monitoring or Social media listening tools
• A Marketing qualification is desirable, but not essential
• Typically degree and post graduate qualification in a related subject, e.g. Business or Marketing
  
  

Experience:

• Mandatory: 7-8 years of experience in media monitoring, newsroom workflows, content curation, or editorial intelligence
• Mandatory: Strong background in news judgement, analysis, and summarisation
• Mandatory: Experience working with Brandwatch or equivalent tool
• Mandatory: Strong familiarity and understanding of social media platforms such as Facebook, Twitter, Blogs, Forums, and Instagram
• Preferred: Experience in high-stakes, time-critical daily outputs
• Preferred: Experience managing or guiding junior colleagues
• Preferred: Experience in telecom/technology domain
  
  

Eligibility Criteria-Please note that as per the IJP guidelines for India, if you have an active PIP/Disciplinary sanctions then you cannot apply for a role internally for the duration of that sanction. In circumstances when you are in a disciplinary process but the outcome hasn’t been reached or there is an active appeal then you can apply, however, the Offer could be withdrawn if, subsequently, you’re issued with a sanction or your appeal is unsuccessful.

It is the responsibility of an applicant to not apply to IJP in case if they are on an active PIP/ Disciplinary case/ Warnings or sanction. If such an applicant is found to have applied for a role, then, strong disciplinary action will be taken against that applicant.

Please note that there is a pay freeze in effect for May & June so if your date of movement is either of these months, though you will receive a new contract letter in accordance to your new role preceding your movement, it will not reflect any pay changes.  Any changes in your compensation due to internal movement during May & June  be effective 1st of July 26 (post APR process has taken place in June) & you will be given another letter in June to communicate the same.

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.