Junior Creative Strategist ( Copy )

Junior Creative Strategist & Copywriter – Automotive

Location

Mumbai

Experience

1–3 Years

About the Role

We are looking for a creative and detail-oriented Junior Creative Strategist & Copywriter with a passion for the automotive industry. The ideal candidate should be able to develop creative concepts, write compelling copy, and contribute to integrated marketing campaigns across digital, social, and influencer platforms.

Key Responsibilities

• Develop creative concepts and campaign ideas for automotive brands.
• Write engaging copy for social media, digital campaigns, ad films, scripts, websites, and marketing collateral.
• Create compelling campaign taglines, captions, headlines, and long-form content.
• Translate client briefs into creative communication strategies.
• Collaborate with Brand Solutions, Design, Content, and Client Servicing teams to deliver integrated campaigns.
• Research automotive trends, consumer behavior, and competitor campaigns.
• Assist in developing pitch decks and creative presentations.
• Ensure brand tone of voice is maintained across all communication.
• Support campaign ideation for influencer and digital marketing initiatives.

Requirements

• 1–3 years of experience in copywriting, creative strategy, advertising, or content marketing.
• Prior experience working on automotive brands or a strong interest in the automotive sector.
• Excellent writing, editing, and storytelling skills.
• Ability to simplify complex ideas into engaging and impactful communication.
• Strong conceptual thinking and attention to detail.
• Familiarity with digital marketing, social media, and influencer marketing.
• Ability to work in a fast-paced, collaborative environment.

Preferred Qualifications

• Bachelor's degree in Advertising, Mass Media, Journalism, Communications, Marketing, English, or a related field.
• Portfolio showcasing copywriting, campaigns, scripts, and creative work.
• Experience with presentation creation using PowerPoint or Google Slides.

Skills

• Copywriting
• Creative Strategy
• Scriptwriting
• Content Writing
• Campaign Ideation
• Storytelling
• Brand Communication
• Social Media Content
• Digital Marketing
• Presentation Skills
• Research & Consumer Insights
• Collaboration

What We're Looking For

• A creative thinker with strong conceptual skills.
• Excellent command of written English.
• Passion for automobiles, branding, and advertising.
• Ability to manage multiple projects and meet deadlines.
• Curious, collaborative, and eager to learn.