Marketing Manager - Public Relations & Communications

PR & Communication – Marketing Manager – India & Key APAC Regions

Location – Bengaluru, India

Job description

Position Description

About Infosys

Infosys (NSE, BSE, NYSE: INFY) is a global leader in AI first business consulting and technology services. Over 325,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. As navigators of enterprise transformation, we enable businesses in 59 countries to unlock AI value at scale. With over four decades of experience in managing the systems and workings of global enterprises, we accelerate business transformation through our AI-first value framework, deep domain expertise, and our unique ability to orchestrate innovations from our AI-native partner ecosystem. Infosys is recognized as the fastest growing IT services brand globally, committed to being a well-governed, environmentally sustainable partner for our clients where deep talent expertise, in an inclusive workplace, help them navigate their next.

We are looking for an enthusiastic and seasoned individual, brimming with fresh ideas, to join the core PR & Communications team at Infosys. We are a small, critically important and strategic team, constantly looking for newer and impactful ways of storytelling to create resonance for Infosys and our stakeholders across markets.

This individual contributor role reports into the Global PR & Communications Head. The chosen candidate will work closely with key stakeholders at Infosys, including unit heads, and the marketing and sales ecosystem.

Responsibilities

PR/Media Strategy and Engagement

• Conceptualize and execute strategic PR and Communications plans that deliver on brand and business goals
• Align with the vision and purpose of Infosys and drive narratives deep into the region
• Manage end-to-end PR activities - strategic campaigns, press events & releases, research reports
• Monitor brand landscape for potential issues and work closely with the leadership and communications team to develop crisis communication plans, draft statements, reputation management
• Crisis communications and management
• Maintain and manage effective campaign budgets and effectively manage agency relationships
• Drive evaluation processes, execution and KPIs on key campaigns
• Coordinate the activities of PR agencies and ensure project deliverables are met
• Have a finger on the pulse of the media industry and landscape and be able to identify strategic PR opportunities
• Maintain excellent contacts with media in the region, and constantly seek new opportunities to grow our network

Position Requirements

Education

Degree level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills

Experience

10-15 years’ experience in public relations, marketing, communications or related fields. Agency / media experience is a plus.

Skills Required, Success Factors

• Deep understanding of the IT & Services industry
• Willingness to learn
• Strong media connections
• Excellent content development and presentation skills
• Identifying news pegs and good at storytelling
• Fluent in written and spoken English
• Experienced in the business use of social media channels
• Deep understanding of numbers, ability to use analytics tools, ability to create unique dashboards (data mining) and comfortable using MS Excel
• Project management skills. Must be able to manage and execute multiple campaigns simultaneously
• Requires ability to work in a cross-cultural / global environment and willingness to travel
• Able to work confidently in a hybrid team environment