Media Planner — Offline & Traditional Media

Media Planner — Offline & Traditional Media Hikaya | Full-Time | Remote (India-based) | UK Market Focus

About Hikaya

Hikaya is a boutique brand partnerships and media solutions agency with a singular point of view: most agencies manage media. We buy attention, differently.

Operating across OOH, Radio, Print, Digital Publications, and Influencer channels, we work with fintech, banking, luxury, lifestyle, and government brands who expect more than a media schedule — they expect a strategic edge. We're growing our team, and we want people who think the same way.

The Role

This is not a button-clicking, rate-card-reading media job.

As Media Planner at Hikaya, you will own the research, planning, and execution of offline media campaigns targeting UK audiences — with a specific focus on Outdoor, Radio, Print, and Digital Publications.

You'll be the bridge between client ambition and supplier reality: sourcing, negotiating, and building media plans that actually move the needle. You'll work remotely from India, embedded in a fast-moving team that holds itself to a higher standard.

What You'll Do

• Plan and execute offline media campaigns across OOH, Radio, Print, and Digital Publications for UK-market clients
• Source, evaluate, and onboard new media suppliers across the UK — building a live, working supplier network from the ground up
• Reach out directly to suppliers, negotiate rates, and manage media relationships with professionalism and commercial sharpness
• Develop strategic media recommendations grounded in audience insight, channel logic, and budget efficiency
• Prepare media plans, proposals, and post-campaign reports that clients and internal stakeholders can act on
• Stay sharp on the UK media landscape — tracking inventory trends, new formats, and emerging opportunities
• Collaborate with the wider Hikaya team on integrated pitches and cross-channel campaigns

What You Bring

• 2–3 years of hands-on media planning experience, with a clear focus on offline channels — OOH, Radio, Print, and/or Digital Publications
• Familiarity with the UK media landscape, including key publishers, outdoor contractors, and radio networks
• Confidence in direct supplier outreach — you're comfortable cold-calling a radio station or emailing a billboard owner
• Strong commercial instinct: you understand what makes a media plan efficient, and what makes it powerful
• Ability to work independently and manage priorities across multiple campaigns simultaneously
• Clear, professional written communication — your emails represent a brand, and you know it
• Proficiency in Excel or Google Sheets for media planning and cost tracking.

Nice to Have

• Prior experience working on UK campaigns from a remote or international base
• Existing relationships with UK OOH, Radio, or Print suppliers
• Exposure to media agency workflows — vendor briefings, flowcharts, post-buy analysis

Working at Hikaya

• Fully remote role — work from anywhere in India
• Direct exposure to real campaigns, real clients, and real decisions — no layers of bureaucracy
• A small, ambitious team that treats media as a craft, not a commodity
• Opportunity to grow into a senior planning or strategy role as the UK portfolio expands

Hikaya is an equal opportunity employer. We hire for attitude, sharpen for skill, and build for the long term.