Paid Media Specialist

Job Title: Paid Media Specialist (Google & Meta Ads)

Location: Dwarka, Delhi (On-site)

Experience: 2–4 Years

Employment Type: Full-time

Job Overview

We are looking for a Paid Media Specialist with mandatory digital marketing agency experience. The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns for lead generation and e-commerce clients.

Responsibilities

• Plan, execute, and optimize Google Ads & Meta Ads campaigns.
• Monitor CTR, CPC, CPA, ROAS, and conversions.
• Manage campaign budgets and bidding strategies.
• Conduct keyword research, audience targeting, and A/B testing.
• Track performance using GA4, GTM, and Meta Pixel.
• Prepare campaign reports and insights.
• Coordinate with creative and content teams.

Requirements

• 2–4 years of experience in Google Ads & Meta Ads.
• Digital marketing agency experience is mandatory.
• Experience handling lead generation and e-commerce campaigns.
• Knowledge of Search, Display, Performance Max, YouTube, Facebook & Instagram Ads.
• Proficiency in GA4, GTM, and Meta Pixel.
• Strong analytical and communication skills.