Performance Specialist

Performance Marketing Executive / Specialist

About the Role

We are looking for a highly driven and performance-oriented candidate to join our team as a Performance Marketing Executive / Specialist. The ideal candidate should have hands-on experience in running and optimising paid campaigns across Meta and Google platforms, along with strong understanding of lead generation, campaign optimization, and customer acquisition strategies.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Monitor campaign performance, ROAS, CPL, CAC, and overall ad efficiency
• Generate quality leads, conversions, and sales through performance campaigns
• Handle audience targeting, retargeting, pixel setup, and conversion tracking
• Work on funnel optimization and scaling strategies
• Coordinate with creative and content teams for ad creatives and campaign requirements
• Manage and optimize lead generation channels including LimeChat and related CRM/conversion tools
• Analyze campaign insights and prepare regular performance reports
• Stay updated with latest trends, platform updates, and performance marketing strategies

Requirements

• Proven experience in Performance Marketing / Paid Ads
• Strong hands-on knowledge of:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Pixel & Conversion Tracking
• LimeChat / WhatsApp automation tools
• Understanding of D2C / E-commerce marketing preferred
• Strong analytical and optimization skills
• Ability to manage budgets and improve campaign performance efficiently
• Good communication and coordination skills

Preferred

• Experience with Shopify / D2C brands
• Knowledge of WhatsApp marketing & automation
• Experience in scaling ad campaigns