PPC Expert

Company Description Webincline is a marketing agency focused on helping businesses and professionals strengthen their online brand presence and drive growth. The team combines research, brainstorming, ideation, and analysis to build tailored marketing strategies that reach the right audiences and increase sales and response. In addition to digital marketing, Webincline offers creative services such as logos, letterheads, web pages, flyers, banners, and visiting cards to support end-to-end branding. The company is committed to applying innovative technology and delivering flexible, cost-effective solutions that help clients scale and succeed. Webincline values collaboration, creativity, and measurable results in every engagement.
Role Description The PPC Expert role is a full-time, on-site position based in Chandigarh. The PPC Expert will plan, create, and manage pay-per-click campaigns across platforms such as Google Ads, Bing Ads, and social media advertising channels, ensuring alignment with client objectives and brand guidelines. Daily responsibilities include conducting keyword research, structuring campaigns and ad groups, writing ad copy, setting bids and budgets, and optimizing landing pages for higher conversion rates. The role involves monitoring campaign performance, analyzing data, preparing reports, and making data-driven adjustments to improve ROI and reduce cost per acquisition. The PPC Expert will collaborate closely with the marketing and design teams, participate in strategy discussions, and stay current with industry trends, platform updates, and best practices to maintain competitive performance.
Qualifications

• Strong skills in PPC campaign management, including Google Ads, Bing Ads, and paid social platforms.
• Experience with keyword research, bid management, and A/B testing of ads and landing pages.
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Google Tag Manager, platform dashboards) to track and interpret campaign performance.
• Understanding of broader digital marketing concepts such as SEO, content marketing, and conversion rate optimization.
• Ability to collaborate with creative teams to develop effective ad copy, visual assets, and landing page layouts.
• Strong analytical, problem-solving, and time-management skills, with attention to detail in campaign setup and monitoring.
• Excellent written and verbal communication skills for client interaction and internal coordination.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Previous agency or multi-client experience is a plus, along with relevant certifications (e.g., Google Ads, Meta Blueprint).