Product Manager

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Job Description Job Title

Marketing Manager – Surgical Band

Level 17 BUSINESS UNIT / FUNCTION

Surgical India LOCATION

Gurgaon OBJECTIVES/ PURPOSE OF JOB

Plans & Implements marketing strategies effectively

Develops and implements marketing plan, to achieve business plan objectives.

Innovative ideas and Customize the plan according to the customer and region

Key Activities/ Responsibilities

Value creation for the B+L brand and products

Conducts investigative research to assess brand image, market share and growth opportunities

Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company's strategic plan

Product branding along with patient messaging across customers / end users; inline with Global marketing / branding

Plan and timely execute marketing programs, advertising campaigns and promotion programs

Develop innovative ideas for customer cost containment to support sales initiatives within product

Work with sales management to convert marketing plans into sales plans

Updating team monthly on Global marketing activity – products innovation, launch and other updates.

Identifying right KOLs for product launch / evaluation / clinical trials etc.,

Scientific articles / supplements sharing and collecting feedback from customers

Actively involved in developing clinical document– scientific data (patient outcome) and testimonials by customers for specific products

Sell marketing plans to sales team and ensure that necessary resources (promotional material, instruments, stocks), are available

Track progress of plans and their impact on business and implement corrective actions in consultation with sales/franchise/account managers

Provide relevant information to sales and support departments which contribute to effective internal business processes

Develop annual product sales forecast in consultation with sales and IDC teams, and based on procedures, strategies, adoption rates and company objectives

Developing customer segmentation data and updating quarterly by working together with commercial team

Customized strategies for key institutes and corporates

Achieve forecast accuracy through close liaison with sales teams, regular review of sales trends, issues, and monitoring of marketplace activity and by actively seeking input from sales team

Forecast and manage expenses for product portfolio

Ensure spending is consistent with achievement of business results and adjust where necessary

Manage company investment in resources and equipment

Develop sales support materials on technical product information, cost benefits analysis and other areas relevant to product promotion

Regular update training programs to all important members at customer site.

Periodical follow-up with patient counselors, PROs and operation managers at customer site

Act as the contact point for sales team on all technical issues and product complaints

Challenge sales team towards higher sales performance through innovative and rewarding contests

Develop an understanding of market size, structure, dynamics and market drivers through intensive customer contact SUPERVISE DIRECT REPORTS (yes or no)

No SCOPE OF POSITION – e.g.

• Sales volume responsibility
  
  

KEY RELATIONSHIPS

All customers, KOLs, Operation Managers, PRO, Counselors, Biomedical, Key decision makers at hospitals etc.,

Advertising Agencies, Event management, BTL Agency, Various Vendors, Production Vendor, PR Agencies QUALIFICATIONS/ TRAINING

Mba Experience

4-6 years of experience in Surgical Medical Device Market

Experience in Pharma Marketing is desirable

This position may be available in the following location(s): IN - Gurgaon

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

[IF APPLICABLE] For U.S. locations that require disclosure of compensation, the starting pay for this role is between [$000,000.00 and $000,000.00] [or $00.00 - $00.00 per hour]. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

[SHOULD BE INCLUDED WITH PAY TRANSPARENCY LANGUAGE IN THE PARAGRAPH ABOVE IF APPLICABLE] U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch + Lomb's Job Offer Fraud Statement.

Our Benefit Programs: Employee Benefits: Bausch + Lomb

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.