Senior Associate- Category Management

Job Description - Senior Associate - Category Management

You should apply if you have:

• Hands-on experience managing a product category or brand.
• A strong grasp of assortment planning, pricing architecture, and category segmentation
• Experience building and executing brand strategies - from positioning and identity to campaigns and consumer communication.
• A data-driven mindset with the ability to use analytics tools (GA4, Power BI, or similar) to drive decisions.
• Comfort working across marketplace platforms (Amazon, Flipkart, Blinkit, Zepto) and understanding of listing optimisation and merchandising.
• Strong cross-functional collaboration skills - you've partnered with marketing, supply chain, tech, and design teams.
• Experience briefing and driving new product development (NPD) from concept to launch.
• Genuine curiosity about the health, wellness, and nutrition space.

You should not apply if you:

• Lack experience in executing or contributing to GTM strategies.
• Are uncomfortable working cross-functionally with multiple teams.
• Prefer working in a single-function role rather than a dynamic, strategic position.
• Do not have strong analytical and communication skills.
• Are hesitant to take ownership and drive projects independently.

Skills Required:

• Market research & competitive analysis
• Product positioning & messaging
• Data analysis & performance tracking
• Project management & cross-functional collaboration
• Strong communication & storytelling
• Digital marketing & demand generation strategies

What will you do?

• Own the category P&L - drive revenue, margin, and market share targets month on month.
• Build and manage a well-structured product assortment, identifying gaps and opportunities across price tiers and formats.
• Lead brand strategy for assigned brands - define positioning, tone, identity, and consumer communication.
• Drive new product development from ideation through to launch, coordinating with R&D, supply chain, and design teams.
• Plan and execute GTM strategies for new launches, working with performance marketing, content, and marketplace teams.
• Conduct ongoing market and competitor research to surface insights on trends, pricing, and consumer behaviour.
• Collaborate with the performance and CRM teams to build retention and upsell strategies for the category.

Work Experience: 3-4 years

Working days: Monday - Friday

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding round.