Senior Content Writer

Company Description ADDON MARKETING is a dynamic marketing agency that delivers end-to-end solutions tailored to modern business needs, from digital campaigns and branding to production and strategy. The team specializes in solving complex marketing challenges, strengthening brand foundations, and driving sustainable growth through data-driven strategies. ADDON operates in the fast-evolving digital landscape of the GCC, where creativity, innovation, and adaptability are central to its approach. The agency fosters a free-minded, collaborative work culture that values exploration and experimentation. With a 360-degree marketing offering that includes content creation, video and photo production, editing, digital advertising, and influencer marketing, ADDON is committed to redefining client expectations.
Role Description The Senior Content Writer will be responsible for planning, writing, and editing high-quality content for digital channels, including websites, blogs, social media, and marketing campaigns. This full-time, on-site role based in Kozhikode involves collaborating closely with strategists, designers, and marketing teams to align content with brand positioning and campaign objectives. The role includes conducting research to understand client brands, target audiences, and industry trends, then translating insights into compelling narratives and clear messaging. The Senior Content Writer will develop content strategies, maintain editorial standards, oversee proofreading and review processes, and mentor junior writers to ensure consistency and impact across all materials. The position requires managing multiple projects, meeting deadlines, and contributing ideas that support ADDON’s commitment to creative, results-focused marketing.
Qualifications

• Candidates should possess strong Web Content Writing and general Writing skills, with the ability to adapt tone and style for different platforms and audiences.
• Candidates should possess Content Strategy and Research skills to plan effective content calendars, support campaigns, and create data-informed, audience-focused messaging.
• Candidates should possess thorough Proofreading and editing abilities to ensure accuracy, clarity, and consistency in all written materials.
• Candidates should possess excellent command of English, strong storytelling and brand communication skills, and the ability to translate complex ideas into accessible content.
• Candidates should possess experience in digital marketing environments, familiarity with SEO best practices, and comfort working in a fast-paced, collaborative agency setting.
• Candidates should possess a bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, and prior experience in a senior or lead content role.