Senior CRM Manager

About Congruence Holdings:

Congruence Holdings started in 2009 and a forward-thinking consumer technology group that combines a complete one-stop solution for gadgets from retail and repairs to B2B. As the parent company of GoGizmo, GoFix, and SARF, we cover the full lifecycle of gadgets, offering customers everything they need under one roof. With a growing footprint across Chennai’s urban landscape, we’re simplifying how people buy, service, and upgrade their devices. Whether it’s purchasing the latest smartphone, repairing a broken device, or giving old electronics a second life, Congruence Holdings ensures quality, convenience, and trust at every step.

Role Overview:

We are looking for a dynamic and result-oriented Senior CRM Manager to lead and optimize our CRM function. The role will focus on driving revenue through backend CRM activities, automating customer journeys, and acting as a critical bridge between marketing and sales teams.

Key Responsibilities:

• Own and manage the end-to-end CRM strategy, execution, and performance
• Design and implement CRM automation workflows to enhance customer lifecycle management
• Drive revenue growth through targeted campaigns, lead nurturing, and retention strategies
• Collaborate closely with marketing teams to align campaigns, customer segmentation, and communication strategies
• Work with sales teams to ensure effective lead tracking, follow-ups, and conversion optimization
• Analyze CRM data to generate insights on customer behavior, campaign performance, and sales funnels
• Optimize CRM tools and processes to improve efficiency and scalability
• Ensure data hygiene, segmentation accuracy, and reporting consistency
• Track key CRM metrics such as conversion rates, retention, engagement, and ROI

Key Requirements:

• 5+ years of experience in CRM, lifecycle marketing, or marketing automation roles
• Strong hands-on experience with CRM tools (such as Salesforce, HubSpot, Zoho, or similar platforms
• Proven experience in CRM automation, campaign management, and customer journey mapping
• Strong analytical mindset with the ability to derive actionable insights from data
• Experience working closely with marketing and sales teams
• Excellent stakeholder management and cross-functional collaboration skills

Preferred Background:

• Experience in high-growth startup environments is a plus
• Prior experience in scaling CRM systems and lead lifecycle management
• Fluency in Tamil is mandatory

Why Join Us:

• Opportunity to build and scale CRM function at a growing organization
• High ownership role with direct impact on revenue
• Collaborative and fast-paced work environment

Location: Chennai (On-site)