Senior Performance Manager

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]

Example: Determine and develop user requirements for systems in production, to ensure maximum usability

Qualifications

[Some qualifications you may want to include are Skills, Education, Experience, or Certifications.]

Example: Excellent verbal and written communication skills

Key Responsibilities:

• Plan, execute, and optimize campaigns across platforms such as Google Ads, Facebook Ads Manager, Instagram, and LinkedIn Ads
• Manage multiple client accounts simultaneously, ensuring performance targets like CPA, CPL, and ROAS are achieved
• Act as a key point of contact for clients—present campaign performance, insights, and growth strategies
• Develop data-driven marketing strategies tailored to different industries (e-commerce, edtech, fintech, etc.)
• Monitor and analyze campaign performance using tools like Google Analytics and reporting dashboards
• Optimize budgets and bids to maximize ROI across channels
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies
• Collaborate with internal teams (creative, content, SEO) to ensure integrated campaign delivery
• Mentor junior team members and review their work for quality and accuracy
• Stay updated with the latest digital marketing trends, platform updates, and algorithm changes

Requirements:

• Bachelor’s degree in Marketing, Business, or related field
• 3-5 years of experience in performance marketing (agency experience preferred)
• Strong hands-on experience with paid media platforms (Google, Meta, LinkedIn)
• Proven ability to manage multiple campaigns and clients
• Excellent communication and client-handling skills
• Strong analytical mindset with data-driven decision-making

Preferred Qualifications:

• Certifications from Google Skillshop or Meta Blueprint
• Experience with CRM tools and marketing automation platforms
• Understanding of SEO, CRO, and full-funnel marketing

Key Skills:

• Performance Marketing Strategy
• Client Management
• Campaign Optimization
• Data Analysis & Reporting
• Team Leadership