Senior Specialist - Consulting

Role Performance Marketing Analyst

Location- Hyderabad

Experience Overall 10 years of experience 5 years of experience in Performance Marketing

Role Purpose

This is a handson role responsible for planning executing and optimizing performance marketing campaigns across key eCommerce retailer platforms The role partners closely with commercial and marketing teams to deliver measurable growth through datadriven digital campaigns across marketplaces and retail media networks

Key Responsibilities

Independently plan manage execute and optimized performance marketing campaigns across Amazon Walmart Woolworths Coles Instacart and similar platforms

Handle large budgets at least INR 1 Cr monthly budget and drive strategic decisions

Manage retail media campaigns via Criteo and CitrusAd platforms

Conduct campaign forecasting budgeting and KPI planning

Perform keyword research bidding strategies and ad optimization

Monitor campaign performance and optimize towards ROAS CPC CTR and revenue targets

Develop test learn strategies to improve campaign performance

Prepare reports presentations and campaign analysis dashboards and present insights to stakeholders

Collaborate with crossfunctional teams including Sales Analytics and eCommerce teams

Stay updated with retail media trends and platform innovations

Work directly with international stakeholders AustraliaCanada markets

Required Skills Experience

5 years of experience in performance marketing

Handson experience with Amazon Ads Walmart Connect or similar retail media platforms

Hands on experience in Criteo and CitrusAd is mandatory

Strong background in Ecommerce Quick Commerce

Strong understanding of PPC CPC CPM campaign models

Experience managing campaigns across global markets Australia Canada preferred for both existing products and new launch products

Strong analytical skills with ability to derive insights and actions from data

Proficiency in Excel and reporting tools

Strong communication and stakeholder management skills

Preferred Profile

Highly analytical with a performancedriven mindset

Ability to work in a fastpaced matrix organization

Strong problemsolving and execution skills

Selfstarter with ability to manage multiple campaigns simultaneously

Key Stakeholders

Internal eCommerce Marketing Sales Analytics teams

External Amazon Ads Criteo CitrusAd Retail Media partners