SEO Team Lead

SEO Team Lead / Strategist

Location: Gurgaon

Type: Full-time  

What You'll Do

Strategy & Account Leadership

• Own the SEO strategy and roadmap for a portfolio of US & Canada-based powersports and automotive client accounts, from technical foundations through content and authority building.
• Audit and analyze accounts in depth — diagnose ranking, indexation, technical, on-page, and off-page issues and prioritize the work that moves the needle.
• Set measurable goals, track performance, and clearly tie SEO activity to client outcomes.
• Local SEO & Google Business Profile (GBP): Own GBP optimization and management — listings, categories, posts, reviews, and local signals — to drive map pack visibility and local performance for relevant clients.

Tooling & Execution (Search Atlas)

• Search Atlas mastery: Run day-to-day SEO delivery inside Search Atlas, including OTTO SEO automation, technical and on-page optimization, content tooling, topical maps, and link/digital PR workflows.
• Configure, deploy, and quality-check automated optimizations rather than treating the tool as a black box — know when to trust automation and when to intervene manually.
• Build repeatable, documented workflows in the platform so the team delivers consistently at scale.

Cutting-Edge SEO: AEO & GEO

• AEO (Answer Engine Optimization): Optimize client content to be surfaced and cited by AI answer features such as Google AI Overviews, featured snippets, and answer boxes.
• GEO (Generative Engine Optimization): Develop tactics to get clients cited as trusted sources inside generative engines like ChatGPT, Perplexity, and Gemini.
• Stay ahead of the shift in search behavior toward AI-driven discovery and translate emerging best practices into concrete, repeatable processes for the team.
• Pilot new techniques on real accounts, measure impact, and roll out what works.

Team Management & Training

• Lead, mentor, and develop a team of offshore SEO specialists — set standards, review work, and raise the overall quality bar.
• Build and deliver training on SEO fundamentals, Search Atlas, and new disciplines like AEO and GEO so the team keeps pace with the industry.
• Manage workload distribution, quality assurance, and timely delivery across the portfolio.

Communication & Collaboration

• Act as the SEO point of contact for onshore account and client-facing teams, communicating clearly and proactively across time zones.
• Explain technical SEO issues, root causes, and recommended fixes in plain, non-technical language that account managers and clients can act on.
• Produce clear reporting and updates that connect SEO activity to business results.

Continuous Learning

• Continuously learn and evaluate new SEO products, features, and AI tools, and decide what to bring into the team's toolkit.
• Keep current with algorithm updates and the evolving search and AI-search landscape.

What You Bring

• 6–9 years of SEO experience, including a proven track record leading SEO strategy across multiple accounts or clients (agency experience strongly preferred).
• Team leadership: demonstrated experience managing, mentoring, and training an SEO team.
• Hands-on Search Atlas experience (including OTTO) — or deep expertise in a comparable enterprise SEO platform with the ability to master Search Atlas quickly.
• Strong technical SEO across crawling, indexation, site architecture, Core Web Vitals, structured data/schema, and on-page optimization.
• Local SEO & GBP expertise: hands-on experience optimizing and managing Google Business Profiles to win local and map pack visibility.
• Working knowledge of AEO and GEO and genuine enthusiasm for the AI-driven future of search.
• Excellent English communication — able to explain complex issues simply and collaborate smoothly with onshore teams across time zones.
• Analytical mindset: comfortable with GA4, Google Search Console, and SEO analytics, and able to turn data into clear recommendations.
• Self-starter who thrives in a fast-changing field and proactively brings new ideas and tools to the table.

Nice to Have

• Experience setting up reporting dashboards and SEO QA processes for an agency.
• Familiarity with content operations, digital PR, and link-building at scale.
• Experience working in an offshore / distributed delivery model.
• Relevant certifications or a portfolio of measurable SEO wins.