Social Media Manager

Company Description Crystal Enterprises is a fast-growing manufacturer, supplier, and exporter of pet products, including dog chews, treats, accessories, and a wide range of cat products, with manufacturing units based in Kanpur, India. The company holds a leading position among dog chew manufacturers in Kanpur and dog chew suppliers across India. As a young, growth-oriented organization, Crystal Enterprises focuses on diverse pet product ranges and is open to developing unique items based on client requests. The company is a sub-company of Gauri Tanners, a renowned leather manufacturer with over 30 years of experience, providing strong industry backing and expertise.
Role Description This is a full-time, on-site Social Media Manager role based in Kanpur. The Social Media Manager will plan, create, and publish engaging content across social media platforms to promote Crystal Enterprises’ pet and leather products. Responsibilities include managing social media calendars, optimizing posts for reach and engagement, monitoring analytics, and adjusting strategies based on performance data. The role involves coordinating with product, sales, and design teams to align messaging with brand objectives, responding to audience interactions, and maintaining a consistent brand voice. The Social Media Manager will also support campaign planning, competitor analysis, and basic reporting to management.
Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.
• Candidates should possess strong Communication and Writing skills to create clear, engaging, and brand-aligned content.
• Candidates should possess Content Strategy skills to plan campaigns, develop content calendars, and align social media activities with business goals.
• Experience with social media analytics tools and basic data interpretation to track performance and optimize campaigns.
• Familiarity with pet products or consumer goods marketing is beneficial.
• Ability to work on-site in Kanpur, collaborate with cross-functional teams, and manage multiple tasks in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.