Social Media Manager

Job Title: Social Media Manager

Company: Skyline Architectural Consultant

Location: Lucknow, Uttar Pradesh

Department: Marketing

Employment Type: Full-Time

About the Role:

We are looking for a creative and strategy-driven Social Media Manager who can transform architecture into compelling stories. The ideal candidate should have a strong understanding of visual storytelling, content strategy, and digital communication with the ability to translate designs, spaces, concepts, and architectural journeys into engaging narratives.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with the firm’s vision, projects, and brand positioning.

• Create powerful storytelling concepts around architectural projects, including design philosophy, construction journeys, behind-the-scenes processes, people stories, and project milestones.

• Plan, create, and manage content calendars for Instagram, LinkedIn, YouTube, X, and other digital platforms.

• Write engaging captions, scripts, articles, project narratives, and campaign ideas with strong architectural vocabulary.

• Collaborate closely with architects, designers, project managers, photographers, videographers, and leadership teams to extract meaningful project stories.

• Convert technical architectural information into simple, visually engaging, and audience-friendly content.

• Lead content creation for reels, carousels, short videos, project showcases, interviews, podcasts, and brand campaigns.

• Identify trends in architecture, design, real estate, urban development, and digital media to create relevant content.

• Coordinate photoshoots, drone shoots, site visits, and documentation of ongoing projects.

• Manage community engagement, audience interaction, and brand reputation across platforms.

• Track analytics, prepare performance reports, and continuously improve content strategy based on insights.

• Maintain consistency in brand voice, visual language, and communication quality.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Architecture, Design Communication, Journalism, or related field.

• Proven experience managing social media pages, preferably for architecture, real estate, luxury, design, lifestyle, or creative brands.

• Exceptional storytelling ability with strong copywriting and creative thinking skills.

• Understanding of architectural language, design concepts, spaces, materials, and built environments.

• Strong knowledge of Instagram, LinkedIn, YouTube, digital trends, and platform algorithms.

• Experience working with photographers, videographers, designers, and creative teams.

• Knowledge of tools like Canva, Adobe Creative Suite, Meta Business Suite, and analytics platforms.

• Basic understanding of photography, videography, editing, and content aesthetics.

• 📩 Interested candidates may share their updated CV [email protected]