Social Media Manager

Location: Azadpur, Delhi (Work from Office)

Experience: 2–4 Years

We are looking for a creative and data-driven Social Media Manager with hands-on experience in Performance Marketing. The ideal candidate should be capable of planning, executing, and optimizing social media campaigns that drive brand awareness, lead generation, and sales across multiple digital platforms.

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Plan, create, and publish engaging content in coordination with the design and content teams.
• Manage and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and other digital platforms.
• Monitor campaign performance and optimize for ROAS, CPC, CPL, CTR, and conversions.
• Generate qualified leads and increase website traffic through performance marketing campaigns.
• Track, analyze, and report campaign performance using analytics tools.
• Stay updated with the latest social media trends, platform updates, and digital marketing best practices.
• Coordinate with internal teams to ensure timely execution of campaigns and product promotions.
• Manage social media calendars and ensure consistent brand communication.

• Proven experience in Social Media Management and Performance Marketing.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with audience targeting, retargeting, pixel setup, and campaign optimization.
• Understanding of Google Analytics, Meta Business Suite, and social media insights.
• Strong analytical and communication skills.
• Ability to manage multiple campaigns and meet deadlines.

• Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
• Certifications in Meta Ads, Google Ads, or Digital Marketing will be an added advantage.

• Competitive salary based on experience.
• Opportunity to work on multiple brands and high-impact campaigns.
• Growth-oriented work environment with learning opportunities.