Social Media Marketing Specialist

We’re Hiring - Social Media Manager

Location: On-site | Gugai, Salem

Graphician Studios is looking for a results-driven Social Media Manager who can plan, execute, and optimize social media strategies across multiple platforms. This role requires a strong understanding of content, performance marketing, and audience growth.

Role Overview

The Social Media Manager will be responsible for managing brand presence, executing campaigns, and driving measurable growth across social and digital platforms. The role involves both creative thinking and analytical decision-making.

Key Responsibilities

• Manage and grow brand presence across social platforms
• Plan and execute content strategies aligned with business goals
• Monitor performance and optimize campaigns for better results
• Collaborate with design and content teams
• Handle ad campaigns and audience targeting
• Track analytics and prepare performance reports

Platforms & Tools Expertise Required

• Social Platforms: Instagram, Facebook, Threads, YouTube, LinkedIn
• Business Tools: Google My Business, Meta Business Suite
• Advertising: Meta Ads, LinkedIn Ads, Google Ads, Instagram Boosting
• Performance Marketing: Sales funnels, retargeting strategies
• SEO & Research: Keyword research using SEMrush and Google Keyword Planner
• Automation Tools: ManyChat, LinkDM
• Growth Strategies: Instagram reach, engagement, and content optimization

Qualifications

• Proven experience in social media management and digital marketing
• Strong understanding of paid advertising and campaign optimization
• Ability to analyze data and make performance-driven decisions
• Good communication and team collaboration skills
• Ability to manage multiple brands and deadlines efficiently

How to Apply

• Interested candidates can share their resume and portfolio or case studies via direct message or email.