Social Media Strategist

Alpha Drop Ventures is building the standard layer for cultural commerce. At the center is DROPZ, the verified limited-edition drop platform. Around it sit the brands we build and own, like Cipher Noir, which set the bar for what credible culture-led product looks like. One ecosystem, one standard, many surfaces. We are pre-launch, raising, and moving fast with people who could be doing easier things somewhere else and chose this instead.

The Role

You own how the ecosystem shows up and gets discovered. The platform presence of DROPZ. The social voice of each owned brand. Every post either earns attention or spends it. There is no filler content here.

• Build platform-specific organic strategies for Instagram, YouTube, X, LinkedIn, and emerging channels, translating drop calendars and brand narratives into weekly content plans that drive saves, shares, and community pull
• Hold a clear line between the platform presence and each brand presence, so DROPZ shows up like infrastructure and a label like Cipher Noir shows up like culture, without the two bleeding into each other
• Own campaign strategy for every organic launch moment, building the content map, hook angles, and sequencing, then driving execution across creatives, founders, and ops so every drop lands on-brand and on time
• Translate cultural trends into brand-native formats, validating what is worth riding versus what dilutes the brand, and turning insights into clear briefs
• Maintain a living content system across the ecosystem, including a format library, caption bank, and recurring series, so the team scales output without losing craft
• Move fast during drop weeks, reworking plans when inputs change, without letting voice or scarcity energy slip
  
  

What This Actually Is

This is a founding team role. That means more than a title.

• You will not always get a clean brief. You make decisions with incomplete context and refine from performance and feedback without losing momentum
• Your strategy goes live in front of issuers, collectors, and partners while the platform and brands are still being sharpened
• Feedback is direct and unfiltered. You hear clearly when something is off and when it lands, and you are expected to handle both calmly
• You will help define how multiple brands show up before there is a playbook for any of them. That is the rare part of this role and the demanding part
  
  

If you want fixed lanes and a manager who checks in twice a week, this is the wrong room, and that is fine.

How We Build And What Sets You Apart

We are here to build something, not make noise around something. We hold a high bar and we hold it together. The role gets you hired. This is what makes you matter here.

• You see the gap before anyone assigns it and ask the question that makes the whole drop or campaign sharper
• You catch a post that is off-brand or weak before it ships, not after, and give specific feedback that improves it without slowing momentum
• You build things that outlast the task. Systems, formats, and standards.
• You use analytics as a creative tool, turning numbers into better storytelling decisions and testable experiments, not vanity reporting
• No passive feedback, no dropped context, no low effort with an excuse attached
• When a deadline is at risk, you raise it early. When a piece is not ready, you do not ship it and hope no one notices
• You explain your reasoning, take feedback seriously, and stay genuinely open to better ideas from the team
• You protect the standard across every brand, because one weak post in one corner of the ecosystem weakens the whole thing
• Going above and beyond is not about hours. It is about caring more precisely than the task requires, and building a presence people are proud to follow
  
  

Who You Are

• 12 to 24 months building organic social strategy and running campaigns end-to-end, with examples where your planning improved consistency or engagement quality
• Deep understanding of platform behaviour. You can explain why a format works on one channel and fails on another, and plan distribution from that logic
• Strong social copywriter who shapes hooks, captions, and CTAs that feel native and culture-forward, not generic
• Able to run campaigns across brands, shifting tone and format for each platform while keeping every presence consistent and intentional
• Comfortable with ambiguity, fast turnarounds, and decisions made on incomplete information, then refining from feedback and results
• Genuinely curious about culture, community, and human behaviour, not just chasing reach. You want to shape how brands earn genuine attention over time
  
  

Build with us. Do not perform for us.