Store Manager - DLF

Store Manager – Ugaoo

Reports to: City Head – Retail / Zonal Manager

Role Purpose

Own end-to-end store operations, driving sales, customer experience, plant care standards, and team performance to deliver the store’s P&L targets.

Key Responsibilities

Sales & P&L

• Own store revenue, footfall conversion, and average bill value targets
• Monitor daily/weekly/monthly sales performance against budget
• Control store-level costs (manpower, wastage, consumables) within budget
  
  

Customer Experience

• Ensure FAB (Features-Advantages-Benefits) selling standards are followed for all plant/product categories
• Resolve customer escalations and maintain service quality benchmarks
• Drive local activations, events, and community engagement to build footfall
  
  

Plant & Inventory Management

• Maintain plant health standards — watering schedules, pest checks, grooming, and visual merchandising
• Manage stock levels, indenting, and minimize shrinkage/wastage
• Ensure planogram and store display standards are maintained
  
  

Team Management

• Recruit, train, and mentor store staff on product knowledge and customer service
• Conduct daily briefings, roster planning, and performance reviews
• Ensure grooming, punctuality, and SOP adherence across the team
  
  

Store Operations

• Ensure statutory compliance, licenses, and store audit readiness
• Coordinate with visual merchandising, marketing, and supply chain teams
• Maintain store safety, cleanliness, and asset upkeep
  
  

Requirements

• Graduate, preferably with retail/hospitality background
• 3–6 years of retail store management experience (F&B, lifestyle, or specialty retail preferred)
• Strong people management and customer orientation
• Passion for plants/gardening is a plus
• Comfortable with retail tech (POS, inventory systems)
  
  

Key Metrics

• Sales achievement %, conversion rate, ABV
• Customer satisfaction/NPS
• Shrinkage %, plant mortality rate
• Staff attrition and training completion