Visual Designer (Brand & Identity)

About the role

We're looking for Visual Designers who can own brand identity at scale. Cars24's brand lives across performance marketing, product, social, video, and offline- and we need designers who can grow our existing guidelines into a living, breathing system while using AI to multiply output across the entire organization.

What you'll do

• Build and evolve brand identity: visual language, typography systems, color, and campaign craft
• Own and maintain illustration- define the illustration style, keep it consistent across product and marketing, and grow it as a core part of the brand system
• Grow and enforce our brand guidelines-turning them from static documents into scalable, machine-readable systems that marketing and product teams can actually use
• Create high-performing creative for Meta, Google, and other performance channels, including Hinglish-first work for Tier 2–3 audiences
• Partner with AI at every stage: image generation (Higgsfield, GPT Image, and beyond), prompt-driven creative production, and workflow automation that lets one designer do the work of five
• Build motion-ready assets - Rive and Framer knowledge is a must - so your identity work moves, responds, and ships across surfaces
• Collaborate across marketing design and product design, making the brand feel like one voice everywhere

What we're looking for

• 3+ years in brand/visual design with a portfolio that shows range: identity systems, campaign work, and craft under constraints
• Exceptional typography, layout, and color sensibility- taste is non-negotiable
• Rive, Framer, and Figma (with design-system context) are a must — any other tools are add-ons
• Strong illustration skills — you can create, direct, and maintain a consistent illustration language
• Proven GenAI expertise: you use Claude, GPT, Codex, Higgsfield, and image-generation tools daily, and you build repeatable workflows, not one-off outputs
• Experience creating or extending brand guidelines for a multi-channel organization
• Ability to art-direct AI output -you know how to get quality out of these tools, and how to recognize when they miss