Digital Marketing Specialist

Company Description Blucap Interiors is a premium design-and-build company based in Bangalore, specializing in luxury residences, corporate offices, hospitality, retail, and commercial interiors. We are looking for a results-driven Marketing Manager to strengthen our brand presence and generate qualified business opportunities.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Bengaluru. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns that build Blucap Interiors’ brand presence and generate qualified leads. Day-to-day responsibilities include managing social media channels, creating and scheduling content, monitoring engagement, and responding to audience interactions. The role also involves setting up and tracking online marketing campaigns, analyzing web analytics and campaign performance, and preparing regular reports with insights and recommendations. The specialist will collaborate closely with the design and sales teams to align digital initiatives with brand messaging, support ongoing projects, and maintain a consistent visual and verbal identity across all digital touchpoints.

Qualifications

• Proficiency in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
• Hands-on experience with Social Media Marketing across major platforms, including content scheduling, community management, and performance tracking.
• Ability to use Web Analytics tools (e.g., Google Analytics or similar) to measure traffic, user behavior, and campaign effectiveness.
• Strong written and verbal Communication skills to create clear, compelling messaging and collaborate with cross-functional teams.
• Experience with design, architecture, or interiors brands is an advantage, along with a strong visual sense and attention to detail.
• Familiarity with SEO/SEM, email marketing, and basic marketing automation tools is highly beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Bengaluru, manage multiple projects, and meet deadlines in a fast-paced environment.