Digital Marketing Specialist

Company Description Patidar Seeds Pvt. Ltd. is a leading Indian seed manufacturing company that produces and supplies high-quality seeds for a wide range of crops, including cotton, maize, soybean, bajara, moong, castor, wheat, urid, cumin, and mustard. Established in 2007 and backed by over 30 years of experience, the company focuses on revolutionizing agriculture through quality products and modern technology. Patidar Seeds is committed to helping farmers increase their agricultural output and profitability. The company strives to empower farming communities, enhance productivity, and contribute to a more sustainable and prosperous agricultural future.

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Ahmedabad. This role is responsible for planning, executing, and optimizing digital marketing campaigns across various online channels to increase brand awareness and generate leads. Day-to-day tasks include managing social media platforms, creating and scheduling content, monitoring campaign performance, and analyzing web analytics to improve effectiveness. The specialist will collaborate with internal teams to align digital marketing efforts with business goals, manage online advertising, and ensure consistent brand messaging. The role also involves staying updated on digital marketing trends and recommending new strategies to reach and engage target audiences, particularly within the agricultural sector.

📍 Job Location: Ahmedabad, Gujarat

💼 Employment Type: Full-time

🎯 Experience: 2+ years (Preferred)

Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing, with experience planning and executing campaigns across multiple channels.
• Candidates should possess skills in Social Media Marketing, including content creation, community management, and platform analytics.
• Candidates should possess skills in Web Analytics, with the ability to interpret data and optimize campaigns based on performance metrics.
• Candidates should possess strong Communication skills for creating clear messaging and collaborating with cross-functional teams.
• Relevant experience in the agriculture or agribusiness sector is beneficial.
• Familiarity with SEO/SEM, email marketing, and marketing automation tools is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Ability to work on-site in Ahmedabad and manage multiple projects with attention to detail.