Digital Media Planner & Buyer

Hiring: Senior Executive – Media Planning & Buying- Gurugram

At Social Beat, we are looking for a detail-oriented Senior Executive – Media Planning & Buying to drive effective media strategies and execute campaigns across premium digital and OTT platforms.

Key Responsibilities

• Plan and execute media campaigns across digital and OTT platforms
• Work on media planning, budgeting, and allocation based on campaign objectives
• Execute direct media buying with publishers such as NDTV, Times Internet, and JioCinema
• Coordinate with publishers to secure inventory and ensure timely campaign delivery
• Support in negotiation of pricing and value-added deals
• Track campaign performance and share insights for optimization
• Collaborate with internal teams to ensure seamless campaign execution

Requirements

• 2–4 years of experience in media planning and buying (digital/agency preferred)
• Hands-on experience with direct publisher deals.
• Understanding of OTT, digital media, and publisher ecosystem
• Strong analytical, coordination, and communication skills
• Prior experience in a digital/media agency is a plus