Email Marketing Specialist

Company Description-

Baniwal Infotech Pvt. Ltd. is a digital marketing and IT solutions agency that helps brands grow through data-driven strategies focused on visibility, lead generation, and ROI. Founded in 2015 and headquartered in Noida, India, the company serves clients globally with sales offices in the USA, UK, and Canada. Baniwal delivers end-to-end digital solutions, including performance marketing, SEO, PPC, social media, content and email marketing, CRO, branding, and marketing automation. With a team of 70+ professionals and over 1,500 projects completed across 20+ countries, the company supports startups, SMEs, and enterprises with innovative, secure, and cost-efficient technology services. Applicants can expect to work in a fast-paced, results-oriented environment focused on 360° digital marketing solutions.

Role Description The Email Marketing Specialist is a full-time, on-site role based in Ghaziabad. This role involves planning, creating, and executing email campaigns that drive engagement, lead generation, and conversions for diverse clients. Day-to-day responsibilities include segmenting email lists, setting up automated workflows, designing and optimizing email templates, and ensuring compliance with best practices and regulations. The specialist will monitor campaign performance, analyze key metrics, and recommend improvements based on data insights. Collaboration with marketing, design, and content teams is essential to align email initiatives with broader digital strategies and client goals.

Qualifications

• Candidates should possess strong Email Marketing Software skills (e.g., Mailchimp, HubSpot, Klaviyo, or similar tools) to create, automate, and optimize campaigns.
• Candidates should possess Marketing Automation skills, including setting up workflows, triggers, drip campaigns, and customer journeys.
• Candidates should possess Lead Generation skills, including list building, segmentation, and nurturing strategies to support sales and growth objectives.
• Candidates should possess excellent Communication skills for clear copywriting, collaboration with cross-functional teams, and client-facing discussions.
• Relevant experience in digital marketing or email marketing, preferably in an agency or multi-client environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Ghaziabad, manage multiple projects, and meet deadlines in a fast-paced setting.