Growth & Community Associate

About Us

Hubloop helps international students and skilled migrants in Australia land corporate jobs.

Through career coaching, practical job-search systems, digital products and community support, we help candidates improve their positioning, generate better opportunities and navigate the Australian job market more effectively.

We are looking for an Audience Growth & Community Associate who can turn our audience’s attention into meaningful conversations, qualified opportunities and long-term community engagement.

This is not a traditional social media posting role.

Your job will be to understand our audience, speak with them every day, nurture relationships, qualify potential customers and ensure that valuable audience insights reach our sales, marketing and coaching teams.

Role Objective

Build and manage the engagement layer between our audience and its sales, marketing and community ecosystem.

You will be responsible for moving people through the following journey:

Instagram engagement → conversation → qualification → nurture → counselling session or sales handoff

You will also help activate and engage members across Skool, WhatsApp and our low-ticket product ecosystem.

Key Responsibilities1. Instagram Conversations and Engagement

• Respond to all relevant Instagram DMs in a timely and thoughtful manner.
• Respond to comments and initiate conversations with relevant audience members.
• Send at least 20 targeted Instagram DMs per working day.
• Prioritise warm and high-intent prospects, including:
• People engaging with our posts and reels.
• Story viewers and poll respondents.
• People asking job-search or career-related questions.
• Past leads who did not book.
• Low-ticket customers.
• Inactive community members.
• Maintain natural, human conversations instead of using spammy scripts.
• Follow up with people who previously expressed interest but did not take the next step.

2. Lead Qualification and Sales Handoffs

• Understand each prospect’s:
• Current location.
• Visa status.
• Education and graduation status.
• Target role or industry.
• Current job-search challenges.
• Urgency and readiness to take action.
• Suitability for our services.
• Identify qualified prospects and move them towards a counselling session.
• Hand qualified leads to the sales team with clear notes and conversation context.
• Ensure that prospects do not get lost between Instagram, booking and the sales team.
• Follow up with qualified prospects who do not immediately book.
• Maintain accurate records of conversations, qualifications, handoffs and outcomes.

3. Skool Community Management

• Help create a valuable and active environment inside our Skool community.
• Welcome new members and guide them towards the most relevant resources.
• Start useful discussions based on common audience questions.
• Encourage members to share progress, challenges and wins.
• Re-engage inactive members through direct outreach and community activities.
• Identify members who may benefit from additional products or services.
• Collect testimonials, success stories and customer insights from the community.
• Coordinate community announcements, sessions, challenges and engagement activities.

4. WhatsApp and Low-Ticket Customer Nurture

• Manage engagement for customers entering through our low-ticket products.
• Welcome customers into the appropriate WhatsApp or community ecosystem.
• Encourage customers to consume and implement the product.
• Answer basic questions and direct customers towards the correct resources.
• Identify engaged or high-intent customers who may be suitable for our premium services.
• Ensure that WhatsApp communication remains valuable, structured and non-spammy.
• Track recurring questions, objections and points of confusion.

5. Audience Research and Voice-of-Customer Insights

• Analyse Instagram DMs, comments, Skool discussions and WhatsApp conversations.
• Maintain a database of:
• Frequently asked questions.
• Audience pain points.
• Common objections.
• Job-search challenges.
• Language and phrases used by the audience.
• Content requests.
• Reasons prospects do not book or purchase.
• Submit a weekly audience-insight report to the marketing and leadership teams.
• Recommend content topics based on real audience conversations.
• Identify patterns that could improve:
• Reels and social media content.
• Advertisements.
• Email campaigns.
• Sales scripts.
• Webinars.
• Digital products.
• Coaching delivery.

6. Email and Nurture Content Support

• Convert common audience questions into clear English-language nurture content.
• Help create:
• Community announcements.
• Short educational emails.
• Follow-up messages.
• Customer onboarding messages.
• FAQ content.
• Product nurture messages.
• Work with the marketing team to ensure that content reflects real customer language and concerns.
• Maintain clear written communication with strong grammar and structure.

Key Performance Indicators

Your performance will be measured through outcomes, not just activity.

Primary KPIs may include:

• Relevant Instagram conversations initiated.
• Qualified prospects identified.
• Qualified leads handed over to the sales team.
• Counselling sessions booked.
• Show-up rate of leads generated through Instagram and community channels.
• Sales influenced by your conversations and handoffs.
• Percentage of inbound DMs responded to.
• Average response time.
• Number of meaningful prospect follow-ups completed.
• Skool member activation and engagement.
• Low-ticket customers activated into WhatsApp or Skool.
• Customer wins and testimonials collected.
• Quality and usefulness of the weekly audience-insight report.
• Accuracy of lead tracking and sales handoff notes.

Sending 20 DMs per day is a minimum activity expectation. Success in the role will depend on the quality of conversations and the opportunities generated from them.

Who We Are Looking For

You may be a strong fit if you:

• Have excellent written English.
• Are confident starting and maintaining conversations online.
• Can communicate professionally without sounding robotic or overly formal.
• Are commercially aware and understand that engagement should eventually produce business outcomes.
• Can identify intent, ask useful questions and qualify prospects.
• Are highly organised and comfortable maintaining trackers or CRM records.
• Enjoy understanding customer psychology and identifying patterns.
• Can work independently and consistently without constant supervision.
• Have strong attention to detail.
• Are comfortable speaking with international students, graduates and migrants.
• Are naturally curious about people and their problems.
• Can balance empathy with the ability to move conversations forward.

Preferred Experience

The following experience is useful but not mandatory:

• Instagram DM management.
• Community management.
• Appointment setting.
• Lead qualification.
• Inside sales or customer success.
• Skool, WhatsApp, Slack, Discord or Facebook community management.
• CRM or spreadsheet-based lead tracking.
• Email marketing or copywriting.
• Working with education, coaching, recruitment or career-development businesses.
• Understanding of international students or the Australian job market.

What This Role Is Not

This role is not limited to:

• Posting generic community content.
• Sending copy-pasted cold messages.
• Increasing likes and comments without generating meaningful conversations.
• Acting as a graphic designer or video editor.
• Giving complex career or migration advice without the required knowledge.
• Passing every person to the sales team without proper qualification.

We are looking for someone who can build relationships, identify opportunities and convert audience conversations into useful business intelligence.

What Success Looks Like

Within the first three months, you should be able to:

• Ensure that relevant Instagram DMs and comments are consistently handled.
• Create a structured process for warm outbound Instagram conversations.
• Reliably identify and hand over qualified leads.
• Improve engagement and activation inside Skool.
• Build a nurture process for low-ticket customers.
• Produce useful weekly audience-insight reports.
• Help the marketing team create content based on actual audience demand.
• Demonstrate measurable counselling sessions, sales opportunities or revenue influenced through your work.

Application Process

To apply, please submit:

1. Your resume.
2. A short introduction explaining why you are interested in this role.
3. Details of any experience you have with Instagram DMs, communities, sales, customer success or lead qualification.