Performance marketer

Key Responsibilities:

• Plan, execute, and optimise performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Must have hands-on experience in lead generation campaigns and managing performance marketing for e-commerce brands, with a strong understanding of conversion funnels, ROAS, and customer acquisition strategies.
• Develop and manage PPC campaigns, ensuring ROI and KPI targets are met.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
• Analyse campaign data to generate actionable insights and prepare performance reports.
• Collaborate with creative and content teams to ensure ad copies, visuals, and landing pages are optimised for conversion.
• Stay updated on the latest trends and technologies in digital marketing, including algorithm changes and new platform features.
• Manage budgets effectively to maximise results while minimising costs.
• Perform competitive analysis to identify opportunities and trends.
• Work closely with clients to understand their business objectives and provide strategic recommendations.

 Requirements:

• 1. Minimum 2 years of hands-on experience in performance marketing, preferably in an agency setting.
• 2. Proven experience in managing campaigns on Google Ads, Facebook Ads Manager, and other advertising platforms.
• 3. Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• 4. Solid understanding of SEO, SEM, and paid social media strategies.
• 5. Excellent communication and interpersonal skills.
• 6. Bachelor’s degree in Marketing, Business, or a related field.