Performance Marketing Associate (Meta Ads) | App Growth

Work Location - HSR Layout,Bangalore

We're looking for a Performance Marketing Associate (1–3 years experience) who has hands-on experience scaling mobile apps through Meta advertising. If you're data-driven, creative, and enjoy testing what works, we'd love to hear from you.

What you'll do:

• Own the creative roadmap by identifying and prioritizing new ad concepts based on performance data and audience insights.
• Plan, launch, and optimize Meta ad campaigns end-to-end, including campaign structure, audience targeting, budgets, bidding, and placements.
• Run structured creative experiments across hooks, formats, video lengths, and thumbnails, and make data-backed decisions to scale or pause creatives.
• Track campaign performance and share daily reports covering spend, key metrics, results, and creative learnings.
• Monitor and optimize key Meta Ads metrics such as CPM, CTR, CPA/CPI, ROAS, Hook Rate, Hold Rate, and Frequency to drive profitable growth.

What we're looking for:

• 1–3 years of experience in Performance Marketing, preferably at a mobile app company.
• Strong hands-on experience with Meta Ads Manager.
• Analytical mindset with the ability to turn data into actionable insights.
• Passion for creative testing and performance optimization.
• Ability to work independently in a fast-paced, growth-focused environment.

If you're excited about scaling apps through performance marketing and creative experimentation, we'd love to connect