Senior Product Marketing Specialist (B2B SaaS)

About Us

We're rebuilding vertical software with AI — from the inside.

Embrace owns the software running inside 16% of the Fortune 500, 45+ state agencies, and 450+ banks and credit unions. We acquire entrenched vertical software businesses and rebuild them around AI — products, operations, go-to-market, all of it. Our Venture Lab launches new AI-native products into those same markets, using the distribution and customer relationships our portfolio already owns.

You'll ship AI into production against real workflows, real customers, and a P&L you can see move within a quarter.

We hire people who want scope, speed, and ownership, and who are tired of working on AI that never reaches a customer. If you want to spend the next five years shipping into software that already runs the economy, talk to us.

Job Description

This is a remote position.

We are seeking a Product Marketing Specialist to drive positioning, messaging, and demand generation across Embrace and its portfolio of B2B SaaS companies.

This role will focus on translating product capabilities into compelling narratives, building strong market presence, and driving consistent lead generation through high-impact channels, including LinkedIn and other digital platforms.

The ideal candidate combines product marketing thinking with strong execution in demand generation and social channels.

Key Responsibilities

Product Marketing & Positioning

• Develop and refine value propositions, messaging, and positioning for Embrace and portfolio companies
• Translate product features into clear customer benefits, use cases, and differentiated narratives
• Create and maintain core messaging frameworks, pitch decks, and sales enablement materials
• Build thought leadership content, case studies, and customer success stories

Demand Generation & Lead Growth

• Plan and execute lead generation programs across channels to drive a qualified pipeline
• Own and improve key funnel metrics: lead quality, conversion rates, and campaign performance
• Partner with sales teams to align on target segments, messaging, and MQL definitions
• Support campaign execution across inbound and outbound initiatives

Social Media & Digital Channels

• Own and scale Social Media Strategy for Embrace and portfolio brands (organic + paid)
• Build and manage content calendars tailored to target audiences and industries
• Drive engagement through thought leadership, founder/leadership branding, and campaign-driven content
• Experiment with and optimize other relevant channels (email, communities, forums, etc.)

Campaigns & Content Execution

• Design and execute integrated marketing campaigns across multiple channels
• Collaborate with content and design teams to produce high-quality marketing assets
• Develop landing pages, email workflows, and campaign journeys to improve conversions

Performance Tracking & Optimization

• Track campaign performance across channels using tools like Google Analytics, HubSpot, or Salesforce
• Monitor KPIs such as leads, engagement, conversion rates, and ROI
• Use data to continuously optimize messaging, campaigns, and channel effectiveness

Collaboration & Enablement

• Work closely with sales, product, and leadership teams across portfolio companies
• Enable internal teams with messaging, campaign templates, and best practices
• Ensure consistency in brand and communication across all marketing efforts

Requirements

• 5–10 years of experience in B2B SaaS marketing, with strong exposure to product marketing and demand generation
• Proven ability to drive lead generation and campaign performance
• Strong expertise in:
• Product positioning and messaging
• Content and storytelling
• LinkedIn marketing (organic and paid)
• Multi-channel campaign execution
• Hands-on experience with tools such as HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign Manager
• Strong understanding of B2B buyer journeys and conversion funnels
• Excellent written and verbal communication skills
• Ability to manage multiple brands or business units simultaneously

Preferred Qualifications

• Experience in enterprise or mid-market SaaS environments
• Exposure to Industrial SaaS, Manufacturing, or Fintech domains
• Experience managing multi-brand or portfolio marketing

Benefits

• Competitive salary commensurate with experience.
• Opportunities for career advancement and professional development.
• Experience collaborating with a diverse, global team within a remote work setting