Senior Visual Merchandiser

About Sylcon

Sylcon is one of South India's leading fashion retail brands with a growing presence across footwear, handbags, luggage, and travel accessories. We are looking for a creative, strategic, and commercially driven Senior Visual Merchandiser to elevate the in-store customer experience, strengthen brand presentation, and drive business performance through impactful visual merchandising.

Experience Required

• Minimum 5+ years of experience in Visual Merchandising
• Experience in fashion, lifestyle, footwear, handbags, luggage, or multi-brand retail preferred
• Proven experience managing multiple stores and coordinating large-scale VM execution

Key Responsibilities

Visual Merchandising Strategy & Execution

• Develop and execute seasonal, promotional, and theme-based visual merchandising concepts across all stores
• Translate marketing campaigns into compelling in-store experiences and visual storytelling
• Ensure consistency of brand presentation across all outlets

Store Experience & Display Management

• Create visually engaging and commercially effective product displays
• Plan and execute window displays, signage, branding elements, and promotional displays
• Strategically merchandise new arrivals, seasonal collections, key focus products, and slow-moving inventory

Store Audits & Compliance

• Conduct regular store visits and VM audits across locations
• Develop and maintain a VM scoring system to evaluate store standards
• Identify gaps, provide feedback, and work closely with store teams to improve execution

VM Planning & Budget Management

• Develop monthly and quarterly VM calendars aligned with business priorities, campaigns, and seasonal events
• Manage VM budgets and ensure cost-effective execution of projects
• Monitor expenses and evaluate the effectiveness and ROI of VM initiatives

New Store Launches

• Lead visual merchandising planning and execution for new store openings
• Ensure stores are launch-ready and aligned with brand standards

Vendor & Stakeholder Management

• Coordinate with vendors for production, installation, and maintenance of VM materials
• Collaborate with retail, marketing, and operations teams to ensure seamless execution

Team Leadership

• Manage and coordinate VM activities across multiple stores and locations
• Guide store teams on VM standards and best practices
• Demonstrate strong people management skills and the ability to handle large teams and multiple stakeholders effectively

Skills & Competencies

• Strong visual, artistic, and design sensibility
• Excellent understanding of retail aesthetics, customer behaviour, and merchandising principles
• Ability to create engaging visual concepts and storytelling displays
• Strong commercial awareness with the ability to connect VM initiatives to sales performance
• Analytical mindset with experience measuring VM effectiveness and ROI
• Excellent planning, organization, communication, and reporting skills
• Strong leadership, team management, and coordination abilities
• Vendor management and negotiation skills
• High attention to detail and execution excellence

Travel Requirement

• Willingness to travel extensively across Kerala and other locations as required
• Frequent store visits for audits, implementation, training, and new store launches

Key Performance Indicators (KPIs)

• VM compliance and audit scores across stores
• Improvement in store VM standards and consistency
• Sales uplift of featured, seasonal, and slow-moving products
• Timely execution of VM calendars and campaigns
• Budget adherence and cost efficiency
• ROI of VM initiatives
• Customer engagement and in-store experience metrics
• Successful execution of new store launches

Reporting To

Executive Director (ED)

If you're passionate about retail design, visual storytelling, and creating impactful customer experiences, we'd love to hear from you.