Social Media Content Creator

Role

Social Media

1. Own brands Instagram, YouTube and any new platform we expand to
2. Plan and execute a monthly content calendar that builds brand love, drives engagement and converts followers into customers
3. Stay ahead of trends, move fast on what is working and kill what is not
4. Monitor performance daily including reach, engagement, saves, shares and follower growth and optimise based on data
5. Build and manage any additional brand pages or creator pages that operates

Influencer Marketing

1. Own the end to end influencer and creator collaboration process from discovery and outreach through to negotiation, briefing, delivery and performance tracking
2. Build and maintain a pipeline of creators across micro, mid and macro tiers relevant to women's health, fitness and wellness
3. Brief creators properly so content is on brand, converts and feels authentic
4. Track collaboration performance weekly and build long term creator relationships that go beyond one-off posts

Content Creation

1. Write scripts for UGC videos, reels and brand content
2. Be comfortable and confident on camera for brand content, tutorials, product education and behind the scenes material
3. Collaborate with the media buying team to ensure organic content and paid ads are aligned in messaging and angle
4. Understand what makes content work as an ad versus what works organically and create accordingly

Research and Reporting

1. Monitor competitor brands and category trends every week
2. Identify new creators and formats before they go mainstream
3. Report weekly on social media performance, influencer campaign results and content learnings