Strategist

Company Description Bright Communications is a digital marketing agency that creates ideas and experiences that drive measurable business value across all brand touchpoints. The team is composed of skilled, client-focused professionals who use innovative media research tools to deliver tailored digital marketing solutions. The company provides end-to-end support, guiding clients from strategy through execution with specialist expertise. Bright Communications is known for crafting high-impact visual experiences across platforms and environments. Based in Kerala, it is recognized as one of the leading digital marketing companies in the region.

Role Description This is a full-time, on-site Brand Strategist role based in Kochi. The Brand Strategist will develop and refine brand strategies that align with client business goals, target audiences, and market positioning. Responsibilities include conducting market and competitor research, leading brand discovery workshops, and defining brand architecture, messaging, and value propositions. The role involves collaborating closely with creative, digital, and account teams to translate strategy into campaigns, visual identities, and content. The Brand Strategist will monitor brand performance, analyze campaign effectiveness, and present insights and recommendations to internal stakeholders and clients.

Qualifications

• Strong skills in Brand Strategy and Brand Development, with experience defining positioning, value propositions, and brand architecture.
• Hands-on experience in Branding and Brand Management, including maintaining brand consistency across channels and touchpoints.
• Excellent Communication skills, with the ability to facilitate workshops, present ideas clearly, and collaborate across multidisciplinary teams.
• Proficiency in market and audience research, brand analytics, and translating insights into actionable strategic recommendations.
• Experience working with digital marketing, creative, or advertising teams, preferably within an agency environment.
• Ability to manage multiple projects, prioritize deadlines, and adapt to changing client needs in a fast-paced setting.
• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, or equivalent practical experience.
• Familiarity with digital channels, social media platforms, and basic performance metrics; experience in the Indian or Kerala market is an advantage.